Busch Light and Kenny G Debut the 'Head for the Mountains' Campaign
Grace Mahas — January 31, 2022 — Marketing
References: youtube
Just in time for the Superbowl, Busch Light and Kenny G have joined forces to release a nostalgic beer campaign that pays homage to an iconic ad from the beer brand. Buddbed 'Head for the Mountains,' the new commercial features Bush's original song by the same name that first launch over 40 years ago. In celebration of the beer best enjoyed in the mountains, the spot was inspired by Kenny G's classic tune, 'it's cold and smooth and waiting for you.'
“Busch Light is about smoothness and refreshment, and if you’re familiar with my work, it should be pretty clear why this partnership works so beautifully! said Kenny G. “For this project, we tapped into the Busch Light archives and came up with a really energetic reprise of ‘Head for the Mountains.’ I’m excited for the fans to hear my sax on it, and hope they can enjoy the spot with a cold Busch Light in hand on game day!”
Fans can catch legendary Kenny G and Busch Light during the big game and learn how to "Head for the Mountains." To enter the sweepstakes, fans can tweet @buschbeer using #mountainofbusch#sweepstake.
Image Credit: Busch Light
“Busch Light is about smoothness and refreshment, and if you’re familiar with my work, it should be pretty clear why this partnership works so beautifully! said Kenny G. “For this project, we tapped into the Busch Light archives and came up with a really energetic reprise of ‘Head for the Mountains.’ I’m excited for the fans to hear my sax on it, and hope they can enjoy the spot with a cold Busch Light in hand on game day!”
Fans can catch legendary Kenny G and Busch Light during the big game and learn how to "Head for the Mountains." To enter the sweepstakes, fans can tweet @buschbeer using #mountainofbusch#sweepstake.
Image Credit: Busch Light
Trend Themes
1. Nostalgic Beer Campaigns - Brands can tap into nostalgia by recreating iconic ads from the past, such as Busch Light's 'Head for the Mountains' campaign that pays homage to a 40-year-old ad.
2. Musical Collaborations in Advertising - Partnering with musicians can make for a unique and attention-grabbing campaign, as seen with the collaboration between Busch Light and Kenny G in their 'Head for the Mountains' campaign.
3. Social Media Sweepstakes - Brands can engage with their audience and increase buzz by creating sweepstakes on social media platforms, like Busch Light's 'Head for the Mountains' sweepstakes that requires fans to tweet @buschbeer using #mountainofbusch#sweepstake.
Industry Implications
1. Alcohol - Beer and other alcohol brands can utilize nostalgia and musical collaborations to create unique and memorable advertising campaigns, such as Busch Light's 'Head for the Mountains' campaign with Kenny G.
2. Music - Musicians can partner with brands to create unique advertising campaigns, as seen with Kenny G's collaboration with Busch Light in their 'Head for the Mountains' campaign.
3. Social Media - Social media platforms can be utilized by brands to create sweepstakes that engage with their audience and increase brand buzz, such as Busch Light's 'Head for the Mountains' sweepstakes that requires fans to tweet @buschbeer using #mountainofbusch#sweepstake.
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