about-face's Anti-VDay Collection Redefines Romance and Self-Love
Laura McQuarrie — February 8, 2021 — Pop Culture
References: aboutface & prnewswire
about-face is dropping a limited-edition range for Valentine's Day called Anti-VDay and it introduces kiss-proof colors that are universally flattering and unapologetically bold. The new shades of the Paint-It Matte Lip Colors help to expand the Matte franchise, while the Matte Fix Lip Pencil offers a nourishing solution for defining the lips.
Halsey, the founder and Chief Creative Officer of about-face, says that the Anti-VDay collection offers "the permission to ignore all the rules and do whatever you want without waiting for that 'special someone'. It's about taking the power back and doing things for yourself."
The collection boasts statement-making colors and fresh peppermint scents to inspire people to be whoever they want and show love to themselves for the holiday and beyond.
Halsey, the founder and Chief Creative Officer of about-face, says that the Anti-VDay collection offers "the permission to ignore all the rules and do whatever you want without waiting for that 'special someone'. It's about taking the power back and doing things for yourself."
The collection boasts statement-making colors and fresh peppermint scents to inspire people to be whoever they want and show love to themselves for the holiday and beyond.
Trend Themes
1. Anti-valentine's Makeup Collections - Opportunity for makeup brands to cater to consumers who don't adhere to traditional Valentine's Day norms.
2. Bold and Nourishing Lip Products - Using innovative formulas and statement-making colors can appeal to consumers seeking bold, long-lasting, and nourishing lip products.
3. Self-love Beauty Trends - Opportunity to create engaging marketing campaigns that not only focus on making sales but encourage self-love and body positivity among consumers.
Industry Implications
1. Beauty - Opportunity for beauty brands to launch limited-edition collections and innovative products to cater to consumers looking for bold and nourishing lip products, and embrace self-love beauty trends.
2. Retail - Opportunity for retailers to tap into the anti-Valentine's Day sentiment, and offer exclusive collections that cater to a wider range of consumer preferences.
3. Marketing - Opportunity for marketing professionals in the beauty industry to create engaging campaigns that encompass self-love, body positivity, and inclusivity, and to increase sales through limited-edition collections and innovative lip products.
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