Code Mint Stands for a 666 Philosophy of Six Key Nutrients
Laura McQuarrie — February 6, 2021 — Fashion
References: glossy.co
Code Mint is a new beauty line by influencer and reality star Grace Chow and it promotes a "666" philosophy that focuses on the elimination of 66 hazardous and toxic ingredients and the inclusion of six key nutrients. The collection is being introduced to the world with a nine-pan eyeshadow palette with a mix of creams, shimmers and glittery metallics, plus other clean products like lipsticks and blushes. Infused with skincare benefits, products like jelly highlighters from the brand boast pore-minimizing effects.
Launched on the Chinese e-commerce platform Tmall in late January, the collection sold out by the end of the day, especially thanks to a Weibo livestream event with Chow herself.
True to its name, the product packaging for Code Mint is light, fresh and minty in color.
Launched on the Chinese e-commerce platform Tmall in late January, the collection sold out by the end of the day, especially thanks to a Weibo livestream event with Chow herself.
True to its name, the product packaging for Code Mint is light, fresh and minty in color.
Trend Themes
1. Clean Beauty - Code Mint's focus on eliminating hazardous ingredients and promoting key nutrients is reflective of the growing trend towards cleaner, safer beauty products.
2. Skincare-infused Cosmetics - Code Mint's skincare benefits in products like jelly highlighters open up opportunities for cosmetics that not only enhance appearance but also improve skin health.
3. Influencer-owned Brands - The success of Code Mint's launch, led by influencer and reality star Grace Chow, highlights the potential of influencers to create and promote their own beauty lines.
Industry Implications
1. Beauty and Personal Care - The rise of clean beauty and skincare-infused cosmetics in the beauty industry creates opportunities for innovation in ingredient sourcing, product development, and marketing.
2. E-commerce - The success of Code Mint's launch on the Chinese e-commerce platform Tmall emphasizes the potential for e-commerce platforms to reach global audiences and drive sales through influencer partnerships and livestream events.
3. Social Media Marketing - The Weibo livestream event featuring Grace Chow demonstrates the power of social media platforms in promoting influencer-owned brands and generating buzz around new product launches.
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