The Stella Artois 'Heartbeat Billionaire' Ad Stars Lenny Kravitz
Jana Pijak — February 4, 2021 — Marketing
References: youtube
Lenny Kravitz and Stella Artois have teamed up for 'Heartbeat Billionaire,' an inspiring new ad launched just in time for the 2021 Super Bowl big game event airing this weekend.
Encouraging viewers to "invest in every moment that life has to offer because we are all born with a fortune of 2.5 billion heartbeats," the commercial reminds us that investing in real life experiences and being rich at heart is more rewarding than being wealthy in the traditional monetary sense.
Promoted with #InvestYourHeartbeats on social channels, the Stella Artois Heartbeat Billionaire commercial celebrates the simple joys of spending time with loved ones with a refreshing beer in hand. The ad also features Lenny Kravitz's 1991 hit song It Ain't Over Till It's Over while combining footage of the musician alongside visually bold animations.
Encouraging viewers to "invest in every moment that life has to offer because we are all born with a fortune of 2.5 billion heartbeats," the commercial reminds us that investing in real life experiences and being rich at heart is more rewarding than being wealthy in the traditional monetary sense.
Promoted with #InvestYourHeartbeats on social channels, the Stella Artois Heartbeat Billionaire commercial celebrates the simple joys of spending time with loved ones with a refreshing beer in hand. The ad also features Lenny Kravitz's 1991 hit song It Ain't Over Till It's Over while combining footage of the musician alongside visually bold animations.
Trend Themes
1. Heartbeat Billionaire Campaign - The Stella Artois 'Heartbeat Billionaire' ad campaign inspires viewers to invest in real-life experiences and prioritize simple joys.
2. Musician Endorsed Ads - Advertising campaigns featuring famous musicians such as Lenny Kravitz can be used to promote a variety of products and services.
3. Social Media Promotion - Promoting ad campaigns on social media channels is an effective way to increase brand awareness and engagement with target audiences.
Industry Implications
1. Alcohol Industry - The Heartbeat Billionaire campaign demonstrates opportunities for the alcohol industry to promote their products through emotional appeals and wholesome messaging.
2. Advertising Industry - Using celebrities and musicians to endorse products in ad campaigns is a tried and tested approach in the advertising industry.
3. Digital Marketing Industry - Social media promotion of ad campaigns is an important aspect of digital marketing industry, as it allows for precise targeting and real-time engagement with target audiences.
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