Helzberg Diamonds Collaborated with Designer Jenny Packham
Laura McQuarrie — February 9, 2022 — Fashion
References: Helzberg & prnewswire
Helzberg Diamond worked with British eveningwear and bridal designer Jenny Packham on a collection of honeybee-inspired, GCAL certified, lab-grown diamond engagement rings and bands. This naturally inspired collection features the first yellow lab-grown diamonds set in stunning 18K yellow gold and platinum, and ethical styles to treasure for years to come.
This new collection arrives just in time for Valentine's Day to share five breathtaking rings that take inspiration from the warm and uplifting hue of honey and the bees that create it. To complement this unique lab-grown diamond color, geometric shapes were used to reference the glamour and style synonymous with the 1930s.
Previously, Helzberg Diamonds partnered with Jenny Packham to create the first-ever, colorless lab-grown bridal jewelry collection set in rare platinum.
This new collection arrives just in time for Valentine's Day to share five breathtaking rings that take inspiration from the warm and uplifting hue of honey and the bees that create it. To complement this unique lab-grown diamond color, geometric shapes were used to reference the glamour and style synonymous with the 1930s.
Previously, Helzberg Diamonds partnered with Jenny Packham to create the first-ever, colorless lab-grown bridal jewelry collection set in rare platinum.
Trend Themes
1. Lab-grown Jewelry - There is an opportunity for further innovation in lab-grown diamond jewelry industry especially focusing on creating unique colors and shapes inspired by nature.
2. Ethical Bridal Jewelry - Increasing trends of ethical and sustainable consumerism provide a disruption opportunity for the bridal jewelry industry to create collections that cater to conscious consumers.
3. Nature-inspired Jewelry - Creating jewelry inspired by nature can lead to unique designs and collections, such as the honeybee-inspired collection by Helzberg Diamonds and Jenny Packham.
Industry Implications
1. Jewelry - The jewelry industry can focus more on sustainable and ethical practices to provide unique collections such as lab-grown and nature-inspired jewelry.
2. Bridal - With increasing trends of ethical and sustainable consumerism, there is an opportunity for the bridal industry to cater to conscious consumers by offering ethical and sustainable options.
3. Fashion - Designers can take inspiration from nature to create unique and stylish collections, such as Jenny Packham's honeybee-inspired collection with Helzberg Diamonds.
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