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Heroic Esteem

Brands leverage superheroes to empower kids

Implications - Superheroes have always had a place in a child’s heart, and now brands are encouraging young consumers to visualize themselves as these fictional, yet powerful characters to boost their esteem and praise their individuality. Non-traditional superhero comic books and television programs that focus on children as heroic individuals, or represent their identities in some way, create a new avenue for brands to connect to varying demographics. Creating these connections at early stages will ensure children grow up with a meaningful association with a brand - and ensure long-term interaction.
Workshop Question - How can you connect with the youngest generation to build a lifelong connection?
Trend Themes
1. Superhero Empowerment - Brands leverage superheroes to empower kids through positive representation and personalized experiences.
2. LGBTQ+ Representation - Campaigns and creative works push for accurate and positive representation of LGBTQ+ characters in the superhero genre.
3. Superhero Family Dramas - New media showcases struggles of diverse families through the lens of superpowered beings.
Industry Implications
1. Children's Retail - Retail clothing and collectibles that allow kids to embody their favorite superheroes while encouraging personal empowerment.
2. Entertainment Media - Film and television studios that champion diverse representation through their superhero genre media and expand on the superhero universe.
3. Niche Toy Manufacturing - Artisanal and customizable toy makers who disrupt traditional toy manufacturing and embody social justice through their superhero doll creations.
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
133,802 Total Clicks
Date Range:
Jun 16 — Oct 18
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Personalized Superhero Storybooks
Personalized Superhero Storybooks
I See Me!'s 'Super Kid!' is a Customizable Comic-Style Adventure
There are countless tales that feature brave and inspiring superheroes for kids to look up to but ‘I See Me!’ recently launched ‘Super Kid!’ as a personalized story that lets... MORE
Superhero-Inspired Kids Clothing
Superhero-Inspired Kids Clothing
PUMA x Justice League Lets Kids Dress Like Their Favorite Hero
The new PUMA x Justice League collection lets kids dress like their favorite DC superhero. This new collaboration features four themed children’s outfits from DC’s Justice League and... MORE
Inspiring Superhero Rag Dolls
Inspiring Superhero Rag Dolls
La Loba Teaches Kids to Celebrate Being Different and Independent
La Loba Studio is a Hungary-based entrepreneurial practice that specializes in beautifully handmade superhero rag dolls. Harnessing personal appreciation, self-worth, independence, equality and... MORE
play_circle_filledLGBT Superhero Campaigns
LGBT Superhero Campaigns
Mike Buonaiuto's Trailer Shows What Films Would Be Like with LGBT Leads
Just in time for Pride month, director Mike Buonaiuto produced a trailer that shows films with their authentic LGBT superheroes. As the trailer explains, “Iceman, Mystique and Catwoman are... MORE
Collectible Advocacy Cards
Collectible Advocacy Cards
Ad Council Created Virtual, Collectible 'Love Has No Labels' Cards
As a continuation of its ‘Love Has No Labels’ campaign, Ad Council is challenging PAX West attendees this year to collect virtual cards that feature real advocates for diversity... MORE
play_circle_filledSuperhero Family Dramas
Superhero Family Dramas
'Raising Dion' Showcases Family Struggles Through a Child with Superpowers
Based on the children’s book of the same name, ‘Raising Dion’ is a new Netflix series that reinvents what it means to be a superhero. Following a single mother and son, the series... MORE

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