Brands in the travel space debut offerings to support solo travelers
Trend - As travel becomes more accessible thanks to decreased prices and technology to make things easier to navigate, more travelers are going taking trips on their own. To help support this shift, companies from across the travel space, including those in hospitality as well as those in tech, are creating products to help solo travelers have a more positive, social experience.
Insight - Young consumers, and young women, in particular, have dramatically reframed what travel means to them and what they want out of those experiences. Thanks to advances in technology and a general increase in accessibility when it comes to travel, many more consumers are comfortable with -- and in some cases even prefer -- traveling on their own.
Insight - Young consumers, and young women, in particular, have dramatically reframed what travel means to them and what they want out of those experiences. Thanks to advances in technology and a general increase in accessibility when it comes to travel, many more consumers are comfortable with -- and in some cases even prefer -- traveling on their own.
Workshop Question - What is your brand doing to connect consumers to one another?
Trend Themes
1. Rise of Solo Travelers - Companies across the travel space are creating products to help solo travelers have a more positive, social experience.
2. Empowering Women to Travel Solo - Young women have reframed what travel means to them, leading to the creation of communities and campaigns catering to the specific needs of female solo travelers.
3. Digital Solutions for Connecting Travelers - New digital solutions like social networks, pairing platforms, and apps are emerging as a means to connect solo travelers with other travelers and locals.
Industry Implications
1. Hospitality - Hospitality businesses can create services that make solo travel more accessible and comfortable, like dedicated solo concierge services and welcome packs tailored to one's adventure.
2. Travel Technology - Travel technology companies can create digital solutions that connect solo travelers with other travelers and locals for a more social experience, like social networks, pairing platforms, and apps.
3. Tourism - Tourism industry professionals can create campaigns and platforms that cater to the specific needs of solo travelers, particularly women, such as solo travel deals and female-only communities.
