Brands empower consumers to re-use their food scraps in a variety of ways
Trend - Brands are giving consumers' more control of their personal impact on the environment by providing products and platforms that transform their food waste into new, edible or functional products.
Insight - As environmental issues become a greater focus in consumers' purchase decisions and habits, they're looking to lessen their personal impact as much as possible. Waste-reduction is one way they're able to do this, alleviating some of the guilt they may feel about how may they contribute to environmental issues.
Insight - As environmental issues become a greater focus in consumers' purchase decisions and habits, they're looking to lessen their personal impact as much as possible. Waste-reduction is one way they're able to do this, alleviating some of the guilt they may feel about how may they contribute to environmental issues.
Workshop Question - How could your brand better empower consumers who are looking to commit to social or ecological causes?
Trend Themes
1. Waste Reduction - Consumers are looking for ways to lessen their personal impact on the environment by reducing waste and brands are providing products and platforms that transform food waste into new, edible or functional products.
2. Specialized Kitchen Gadgets - As consumers look for ways to optimize their time spent preparing their favorite recipes or dishes, there is an increased focus on specialized kitchen gadgets.
3. Renewable Energy - Eco inventions like at-home biogas digesters are transforming food waste into a renewable and odor-free cooking gas, giving households the opportunity to generate their own energy while reducing carbon waste.
Industry Implications
1. Food and Beverage - Brands in the food and beverage industry can create platforms or products for transforming food waste into new, edible or functional products, as well as specialized kitchen gadgets like the ‘PBspoon.’
2. Renewable Energy - Businesses in the renewable energy industry can leverage the trend of at-home biogas digesters to offer eco-friendly solutions for households to generate their own energy while reducing carbon waste.
3. Home and Gardening - There is an opportunity for businesses in home and gardening industry to offer products that facilitate waste reduction, such as composting tools, as well as at-home biogas digesters that transform food waste into renewable energy.
