PB&J sandwich-inspired food and drinks recall the simplicity of childhood
Implications - As consumers continue to experiment with reimagined takes on iconic flavor pairings, many are pursuing the memory of simpler times with new food experiences created to capture the essence of enjoying a classic peanut butter and jelly sandwich. This shift highlights the contemporary pattern of specific comfort foods being adapted into standalone flavor experiences, and more specifically, conveys the desire of millennials to escape the responsibilities of "adulting," even momentarily, through familiar food and beverage experiences.
Workshop Question - What "feel good" elements of your product can be played up to connect with customers on a level that feels nostalgic and familiar?
Trend Themes
1. Nostalgic Flavors - Consumers pursue the memory of simpler times with new food experiences created to capture the essence of enjoying classic flavors such as PB&J.
2. Comfort Foods - Adapting specific comfort foods into standalone flavor experiences is a contemporary pattern that consumers seek out to escape the responsibilities of "adulting."
3. Indulgent Healthy Snacks - The desire for indulgent snacks that are healthy is evident in the rise of nut butter bites, granola bowls and snack clusters loaded with nourishing ingredients.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can capitalize on creating more nostalgic comfort foods that provide indulgence and healthy options.
2. Retail Industry - The retail industry can create new product lines that appeal to the desire of consumers for more nostalgic and comforting flavors.
3. Alcohol Industry - The alcohol industry can create spirits that reinvent popular flavors of iconic sandwiches to create a nostalgic experience for the consumer.
