The Ginvent Calendar Counts Down to Christmas With Drinks
Meghan Young — November 19, 2012 — Lifestyle
References: masterofmalt & theginblog
The Ginvent Calendar shows that a person doesn't necessarily have to countdown to Christmas with a traditional chocolate advent calendar. In fact, adults should leave those ones to the kids and instead pick up one that is more to their tastes. Filled with alcoholic delicacies, the Ginvent Calendar consists of 24 different gins in three centilitre dram-size tasters, each of which are hidden behind 24 doors.
A collaboration between Master of Malts and the Gin Blog, the Ginvent Calendar is the counterpart to the Whiskey Advent Calendar. Since drinking is more often than not a social event, the Gin Blog has decided to have a daily tasting at 5pm (London, England, time) so that their followers can enjoy them together.
A collaboration between Master of Malts and the Gin Blog, the Ginvent Calendar is the counterpart to the Whiskey Advent Calendar. Since drinking is more often than not a social event, the Gin Blog has decided to have a daily tasting at 5pm (London, England, time) so that their followers can enjoy them together.
Trend Themes
1. Alcoholic Advent Calendars - Opportunity for creating themed advent calendars with different alcoholic beverages for adults to count down to Christmas.
2. Collaborations - Potential for collaborations between alcohol brands and retailers to create unique and specialized advent calendars.
3. Virtual Tastings - Rise in popularity of virtual tastings and events where consumers can participate in interactive experiences from home.
Industry Implications
1. Alcohol Industry - Innovation opportunities for alcohol brands to create unique products and experiences connected to the holiday season.
2. Retail Industry - Retailers can capitalize on the trend by offering a variety of alcoholic advent calendars and partnering with alcohol brands.
3. Event Industry - Virtual event platforms can explore partnerships with alcohol brands to host online tasting events and experiences.
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