Gilded glitter injects a sense of playful drama in consumers' beauty routines
Implications - Modern feminism has uplifted the notion that one's physical expression should not impact how they are treated by individuals or society at large, and this freedom is being expressed in a multitude of ways that can be both (relatively) frivolous, or hugely profound. In the former category exists an influx of cosmetic products that allow the consumer to glow with golden glitter. Contrasted against the popular normcore aesthetic from a few years ago, the dramatic effects of golden glitter appeal to many consumers seeking a playful twist to their beauty routine, and to self-express on their own terms.
Workshop Question - How do your products appeal to your consumers seeking empowerment, or creative expression?
Trend Themes
1. Glitter Beauty Trend - Many cosmetic products now allow the consumer to embrace golden glitter, appealing to consumers seeking a playful twist to their beauty routine.
2. Luxury Skincare Trend - Skincare products containing real gold dust and other luxe ingredients enable consumers to incorporate a self-care ritual that feels indulgent.
3. Social Media-friendly Beauty Trend - Beauty brands are increasingly creating products that are selfie and social media-friendly, appealing to influencers and millennials seeking visually striking products.
Industry Implications
1. Beauty and Cosmetics Industry - Cosmetic and skincare brands can innovate by creating glitter and luxe products, and making their products visually attractive for social media.
2. Fashion and Accessories Industry - Fashion and accessories brands can collaborate with beauty brands to create cohesive looks and imagery that visually connects with consumers.
3. Hospitality and Leisure Industry - Hotels and leisure properties can enhance the guest experience with luxury skincare amenities and glitter beauty products.
4 Featured, 35 Examples:
109,659 Total Clicks
Date Range:
May 17 — Feb 18
Trending:
Warm
Consumer Insight Topics:
