Brands & retailers reward moms and dads with curated products and experiences
Implications - Acknowledging the everyday stresses of parenthood, brands are offering curated products, services and rewards as a way to showcase appreciation. From kits to workshop sessions that allow parents to enjoy everything from food to beer, these examples highlight how brands are making an effort to connect with consumers by recognizing everyday struggles.
Workshop Question - How can your brand adapt your products or service offerings to better align with modern consumer concerns and challenges?
Trend Themes
1. Personalized Branded Products - As seen in engraved shaving sets and curated Father’s Day gift boxes, brands are using personalized items to connect with consumers and show appreciation.
2. Matching Apparel for Father and Child - Parents are able to showcase their love and bond with their children through fashion, as seen in the new line of mini-me outfits.
3. Health and Wellness Products for Women's Menopausal Skin - As women go through hormonal changes during menopause, companies such as Vichy are adapting and producing skincare products to help with the transition and symptoms of dryness.
Industry Implications
1. Retail - Retailers are creating curated items and personalized packaging to increase consumer connection and build relationships.
2. Fashion - Fashion designers are taking advantage of the growing trend of matching parent-child apparel and are creating more options for customers.
3. Health and Wellness - Health and wellness companies are producing specialized products for menopausal women, such as Vichy's Menopausal Skin Day & Night Duo.
