Master of Malt is Raising Funds for 'Malaria No More UK' with an Auction
Hayley McGlone — August 8, 2016 — Social Good
References: masterofmalt & masterofmalt
Retailer Master of Malt is hosting a whisky auction for two bottles of Wolfburn Inaugural Special Release to raise funds for Malaria No More UK.
The Wolfburn Inaugural Special Edition is part of the first release of single malt from Wolfburn, which is a distillery in the northernmost part of Scotland. The highest current bid on the bottles is £950.
Master of Malt will be donating all funds raised over £200 after taxes to the charity Malaria No More UK. Just £5 is enough to buy, deliver and hang one mosquito net for a family at risk of contracting Malaria in Africa. Master of Malt's last charity auction for the Yamazaki Sherry Cask 2016 raised £2,800 for Malaria No More UK.
The Wolfburn Inaugural Special Edition is part of the first release of single malt from Wolfburn, which is a distillery in the northernmost part of Scotland. The highest current bid on the bottles is £950.
Master of Malt will be donating all funds raised over £200 after taxes to the charity Malaria No More UK. Just £5 is enough to buy, deliver and hang one mosquito net for a family at risk of contracting Malaria in Africa. Master of Malt's last charity auction for the Yamazaki Sherry Cask 2016 raised £2,800 for Malaria No More UK.
Trend Themes
1. Online Charity Auctions - Retailers can leverage online auctions to raise funds for charitable causes, creating opportunities for increased engagement and donations.
2. Limited Edition Fundraising - Limited edition products can be used as a fundraising tool, attracting collectors and enthusiasts while supporting a worthwhile cause.
3. Social Impact Partnerships - Collaborating with charities and nonprofit organizations can enhance the social impact of businesses, creating win-win opportunities for both parties.
Industry Implications
1. E-commerce - E-commerce platforms can facilitate online charity auctions, providing a convenient and accessible platform for fundraising efforts.
2. Whisky Distilling - Whisky distilleries can use limited edition releases for fundraising, tapping into the collector market while supporting charitable initiatives.
3. Nonprofit & Charitable Organizations - Charitable organizations can explore partnerships with businesses to leverage fundraising opportunities and create social impact at scale.
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