The New PB&J Oreos Turn a Childhood Staple into a Tasty Snack Food
Katherine Pendrill — August 7, 2017 — Lifestyle
References: delish & cosmopolitan
While Nabisco may have already turned the Internet on its head with the announcement of Cookie Butter Oreos, now the brand is creating even more buzz with the debut of PB&J Oreos. Inspired by a childhood staple and released just in time for the back-to-school season, the sandwich-inspired cookies are sure to become an instant classic.
PB&J Oreos are a brand new take on Nabisco's beloved chocolate sandwich cookies. The cookies are designed to replicate the taste of the iconic sandwich combination with an inner filling that consists of both peanut butter-flavored creme and jelly-flavored cream. The outside is made up of two golden Oreo cookies that mimic the look of sandwich bread.
Exclusive to Kroger stores and packaged with a seasonally-appropriate back-to-school motif, the new cookies are a delicious take on an iconic sandwich.
PB&J Oreos are a brand new take on Nabisco's beloved chocolate sandwich cookies. The cookies are designed to replicate the taste of the iconic sandwich combination with an inner filling that consists of both peanut butter-flavored creme and jelly-flavored cream. The outside is made up of two golden Oreo cookies that mimic the look of sandwich bread.
Exclusive to Kroger stores and packaged with a seasonally-appropriate back-to-school motif, the new cookies are a delicious take on an iconic sandwich.
Trend Themes
1. Sandwich-inspired Snacks - There is an opportunity for other snack brands to create unique sandwich-inspired snacks that replicate iconic flavors while preserving the convenience and portability of the snack format.
2. Limited-edition Treats - Creating exclusive and limited-edition snacks can help generate buzz and excitement around a brand while appealing to consumers' desire for novelty and uniqueness.
3. Unexpected Flavors - Exploring unexpected flavor profiles and combinations, like the PB&J Oreos, can create standout products that capture consumers' attention and generate interest in a brand.
Industry Implications
1. Snack Industry - Snack brands can capitalize on the trend of sandwich-inspired snacks, limited-edition treats, and unexpected flavors to create novel and exciting products that appeal to a variety of tastes and preferences.
2. Convenience Store Industry - The convenience store industry can embrace the trend of sandwich-inspired snacks to appeal to time-starved consumers who value convenience and portability, while also offering unique and memorable snacking experiences.
3. Food Retail Industry - Food retail stores can stock limited-edition treat offerings, and also experiment with different flavor profiles to generate excitement, attract new customers, and offer innovative and memorable snack options.
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