Ideas
Explore the world's #1 largest database of ideas and innovations, with 481,166 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,699 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,699 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 481,166 cutting edge ideas.

Grain-Free Dog Treats

Clean the Sky - Positive Eco Trends & Breakthroughs

Old Mother Hubbard's Oven-Baked Biscuits Suit Dogs with Grain Sensitivities

— June 26, 2018 — Lifestyle
Old Mother Hubbard recently added to its line of snacks for dogs with four new grain-free dog treats, which were specifically formulated to care for pets with grain sensitivities.

The oven-baked dog biscuits are offered in a number of unique flavors, including the turkey and sweet potato-flavored 'All The Fixins,' peanut butter and banana 'P-Nuttier 'N Nanners' and 'Pick of the Patch,' which features pumpkin and carrot. The final grain-free dog treat to be introduced by Old Mother Hubbard is a unique creation called Chicken Pot Pie, which is a consumer-created flavor that was dubbed the winner of the brand's Battle of the Biscuits contest last year.

Each of the new grain-free biscuits comes in the form of a bone shape and a colorful package that makes it easy for pet parents to keep their cupboards stocked with a variety of nourishing and flavorful treats.
Trend Themes
1. Grain-free Pet Food - There is a growing trend for grain-free pet food as more pet owners become aware of potential food allergies and sensitivities in their pets.
2. Custom Pet Food - Customized pet food options, such as the consumer-created Chicken Pot Pie flavor, can create a unique and personalized experience for pet owners and their pets.
3. Healthy Pet Treats - Pet owners are increasingly looking for healthy and nourishing treats for their pets, creating an opportunity for companies to innovate and offer new and alternative options.
Industry Implications
1. Pet Food Industry - The pet food industry can take advantage of the growing trend for grain-free and personalized pet food options to cater to the changing needs and demands of pet owners.
2. Pet Treat Industry - The pet treat industry can tap into the demand for healthy and flavorful pet snacks, and explore new ingredients and flavors to create innovative, grain-free treats for pets with sensitivities.
3. Pet Health Industry - The pet health industry can benefit from the increased awareness of pet food allergies and sensitivities and offer specialized services or products to help diagnose and manage these conditions in pets.
1.4
Score
Popularity
Activity
Freshness