Innisfree's Super Volcanic Cluster Collection Purifies Impurities
Laura McQuarrie — September 4, 2017 — Fashion
References: us.innisfree & wellandgood
Korean beauty brand Innisfree is set to launch a Super Volcanic Cluster Collection powered by mineral-rich volcanic clusters that boast the ability to absorb excess oil and purify the skin from impurities.
Products in the Super Volcanic Cluster Collection include the Pore-Clearing Mousse Mask, as well as the Pore-Clearing Facial Scrub, both of which operate on the principle that "dirt cleans dirt" in the same way that many mud and clay-based cleansers do.
The volcanic clusters used in the skincare collection come from eruptions on Jeju Island, when hot lava solidified, fragmented and formed clusters. This emerging skincare ingredient can also be found in The Face Shop's Jeju Volcanic Lava Clarifying Set, as well as other products from Innisfree—but as the brand notes, "Our Super Volcanic Cluster Collection is infused with twice the amount of clusters as the original line for even more effective results."
Products in the Super Volcanic Cluster Collection include the Pore-Clearing Mousse Mask, as well as the Pore-Clearing Facial Scrub, both of which operate on the principle that "dirt cleans dirt" in the same way that many mud and clay-based cleansers do.
The volcanic clusters used in the skincare collection come from eruptions on Jeju Island, when hot lava solidified, fragmented and formed clusters. This emerging skincare ingredient can also be found in The Face Shop's Jeju Volcanic Lava Clarifying Set, as well as other products from Innisfree—but as the brand notes, "Our Super Volcanic Cluster Collection is infused with twice the amount of clusters as the original line for even more effective results."
Trend Themes
1. Mineral-rich Skincare - The use of mineral-rich volcanic clusters in skincare products presents disruptive innovation opportunities in the beauty industry.
2. Pore-clearing Products - The development of pore-clearing mousse masks and facial scrubs that utilize volcanic clusters as a key ingredient opens up new possibilities for the skincare market.
3. Jeju Island Skincare - The exploration of ingredients sourced from Jeju Island, such as volcanic clusters, provides a unique selling point for skincare brands and an opportunity for differentiation in the industry.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry can leverage mineral-rich volcanic clusters to develop innovative products that address issues related to excess oil and impurities in the skin.
2. Natural and Organic - The natural and organic industry can incorporate volcanic clusters sourced from Jeju Island to create environmentally-friendly skincare products that deliver effective results.
3. Cosmetics and Personal Care - The cosmetics and personal care industry can tap into the trend of volcanic cluster skincare to offer consumers a unique and purifying experience through innovative product formulations.
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