Häagen-Dazs is Launching a Collection of Fashion by Students
Laura McQuarrie — July 4, 2018 — Marketing
References: haagendazs.us & fashionunited.uk
Over the past few years, a number of collaborative fashion capsules have been launched between legendary fashion and food brands, but the House of Häagen-Dazs 48 Hour Collection is setting itself apart with a celebration of fashion by students. The House of Häagen-Dazs 48 Hour Collection will be designed by students from the College of Design of Lette Verein Berlin and presented at the upcoming Berlin Fashion Week.
The three up-and-coming student designers that will be involved in the project will be tasked with creating a hip street style look with fabric that's been printed with the same vibrant package design of the brand's Peanut Butter Crunch ice cream. To add even more interest to the project, the 48 Hour Collection will involve a time constraint and elements of live performance.
The three up-and-coming student designers that will be involved in the project will be tasked with creating a hip street style look with fabric that's been printed with the same vibrant package design of the brand's Peanut Butter Crunch ice cream. To add even more interest to the project, the 48 Hour Collection will involve a time constraint and elements of live performance.
Trend Themes
1. Collaborative Fashion Capsules - Legendary fashion and food brands collaborate to launch fashion collections.
2. Student-designed Fashion - Students from various design schools create fashion pieces inspired by different brands.
3. Live Performance Elements in Fashion Shows - Fashion shows involve live performances and interactive elements to enhance audience experience.
Industry Implications
1. Fashion Industry - Fashion industry can collaborate with food and beverage industry in creating limited edition fashion collections incorporating food brand designs.
2. Food and Beverage Industry - Food and beverage industry can collaborate with fashion industry in creating fashion collections that incorporate their brand designs.
3. Event Production Industry - Event production industry can integrate live performances and interactive elements in fashion shows to create unique and memorable experiences.
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