Saje's 'aromacar' Ceramic Diffuser Promotes Relaxation While Driving
Laura McQuarrie — September 16, 2016 — Autos
There are dozens of plastic car diffusers and air fresheners on the market, but Saje is now making a design-centric ceramic diffuser that makes it easy for drivers to enjoy the benefits of essential oils while on the road.
Saje suggests adding a few drops of a Saje Diffuser Blend to the device, which means that the 'aromacar' diffuser can be used to induce everything from relaxation to mental alertness in the car environment. After being clipped to the air vent, the potency of the aromacar device can be controlled by using the car's air ventilation system to better circulate the aromatic scents.
Aromatherapy has been used for treating an array of physical, mental and emotional health purposes for centuries. Now, this ancient practice is being revitalized for a new generation of consumers who are seeking natural, holistic and chemical-free treatments to manage everything from irregular sleep to unbalanced emotions.
Saje suggests adding a few drops of a Saje Diffuser Blend to the device, which means that the 'aromacar' diffuser can be used to induce everything from relaxation to mental alertness in the car environment. After being clipped to the air vent, the potency of the aromacar device can be controlled by using the car's air ventilation system to better circulate the aromatic scents.
Aromatherapy has been used for treating an array of physical, mental and emotional health purposes for centuries. Now, this ancient practice is being revitalized for a new generation of consumers who are seeking natural, holistic and chemical-free treatments to manage everything from irregular sleep to unbalanced emotions.
Trend Themes
1. Design-centric Ceramic Diffusers - Opportunity to disrupt the car diffuser market by offering stylish and aesthetic diffuser designs made from ceramic materials.
2. Aromatherapy for Driving - Potential to introduce innovative aromatherapy products that enhance relaxation, mental alertness, and emotional well-being during car journeys.
3. Revitalization of Ancient Practices - Disruptive opportunities exist in creating modern versions of traditional health practices, catering to a new generation seeking natural and holistic treatments.
Industry Implications
1. Automotive Accessories - Opportunity to offer ceramic diffusers as a unique and premium accessory for cars, providing an enhanced driving experience.
2. Home Fragrance - Innovative ceramic diffusers can expand into the home fragrance market, offering a stylish and natural alternative to traditional air fresheners.
3. Health and Wellness - By tapping into the trend of natural remedies, there is an opportunity to develop aromatherapy products for emotional well-being, sleep management, and overall better health.
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