Emirates is Giving Out Luxury PJ Sets for Sleeping on an Airplane
Laura McQuarrie — January 23, 2017 — World
References: independent & hellogiggles
Luxury items like eye masks, slippers, blankets or a warm towel are some of the things that are given out to passengers who will be sleeping on an airplane, particularly travelers who will be going long distances. Now, Emirates is giving out pyjama sets to those who will be flying first class.
But rather than just being a regular set of pyjamas, first class travelers who are taking overnight trips will be treated to the world's first moisturizing pyjama set, which will be a comfort to many, as the interiors of airplanes are notoriously dry.
A traveler wearing the pyjamas from Emirates will benefit from soft skin thanks to the fabric's Hydra Active Microcapsule Technology, which releases a nutrient-rich sea kelp with movement to prevent dehydration.
But rather than just being a regular set of pyjamas, first class travelers who are taking overnight trips will be treated to the world's first moisturizing pyjama set, which will be a comfort to many, as the interiors of airplanes are notoriously dry.
A traveler wearing the pyjamas from Emirates will benefit from soft skin thanks to the fabric's Hydra Active Microcapsule Technology, which releases a nutrient-rich sea kelp with movement to prevent dehydration.
Trend Themes
1. Luxury Airline Amenities - The trend of airlines providing high-end amenities such as moisturizing pyjamas for first-class passengers presents an opportunity for other airlines to elevate their offerings and create a more luxurious travel experience.
2. Moisturizing Apparel - The emergence of moisturizing pyjamas with Hydra Active Microcapsule Technology opens up opportunities for clothing brands to develop innovative, skin-nourishing garments for everyday use.
3. Hydra Active Microcapsule Technology - The use of Hydra Active Microcapsule Technology in fabric not only benefits airline passengers but also offers potential for skincare companies to incorporate the technology into their product lines, disrupting the beauty industry.
Industry Implications
1. Airlines - Airlines can leverage the trend of providing luxury amenities, such as moisturizing pyjamas, to enhance the customer experience and differentiate themselves in a highly competitive industry.
2. Apparel - The apparel industry can explore the concept of moisturizing clothing, incorporating innovative technologies like Hydra Active Microcapsule Technology, to offer consumers functional and skin-soothing garments.
3. Skincare - Skincare companies can explore the use of Hydra Active Microcapsule Technology in their products, leveraging the trend of moisturizing apparel to create innovative skincare solutions that provide long-lasting hydration.
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