The Kit Kat Pairing Bar Matches Regional Flavors with Japanese Sake
Laura McQuarrie — April 17, 2019 — Lifestyle
References: craftsakeweek & soranews24
To kick off the launch of the regionally inspired Gotouchi no KitKats, which are made with locally sourced ingredients from across Japan, Kit Kat is launching a chocolate pairing bar that matches these new products with sake.
The Gotouchi no KitKat Pairing Bar pop-up can be experienced for a few days this year during Craft Sake Week and is set to attract not just chocolate and sake lovers but also those who are interested in technology. The Gotouchi no KitKat Pairing Bar will be staffed by robots that create pairings based on visitors' personal preferences. To whittle down the choices, the artificial intelligence robot will ask five questions to determine which of the 10 types of sake will best pair with the Gotouchi no KitKats like Okinawan Purple Sweet Potato or Tochigi Strawberry.
The Gotouchi no KitKat Pairing Bar pop-up can be experienced for a few days this year during Craft Sake Week and is set to attract not just chocolate and sake lovers but also those who are interested in technology. The Gotouchi no KitKat Pairing Bar will be staffed by robots that create pairings based on visitors' personal preferences. To whittle down the choices, the artificial intelligence robot will ask five questions to determine which of the 10 types of sake will best pair with the Gotouchi no KitKats like Okinawan Purple Sweet Potato or Tochigi Strawberry.
Trend Themes
1. Regional Flavor Pairings - AI technology can be utilized to create personalized regional flavor pairings for food and drink experiences.
2. Robotic Staffing - Businesses can leverage the use of AI-powered robots to enhance customer experiences in food and drink industries.
3. Pop-up Experiences - Pop-up experiences can increase product interest and visibility, especially when incorporating elements of AI and personalization.
Industry Implications
1. Food - The food industry can use AI technology to create unique flavor pairings and enhance customer experiences.
2. Beverage - The beverage industry can utilize the pairing of regional flavors with different spirits or drinks to create a unique selling proposition.
3. Technology - The use of AI technology can enhance experiences in multiple industries, especially in food and drink by personalizing customer experiences.
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