Creators make explicit reference to cult classic cyberpunk films and series
Implications - Following several fashion week cycles that saw a reclamation of cyberpunk aesthetics, designers and art directors are taking more specific inspirations from 1980s and 1990s era films of the genre when creating collections, campaigns and editorials. This evolution highlights the continued resurgence of the genre's iconic retro-futurist fashions but with creators explicitly noting the sources of such inspirations, rather than more generalized references.
Workshop Question - What motifs can you seek out for inspiration in order to tap into this cultural fascination with retro-futurism?
Trend Themes
1. Cyberpunk Fashion Resurgence - Fashion designers and art directors are taking inspirations from 1980s and 1990s era cyberpunk films when creating collections, campaigns, and editorials, reviving the genre's iconic retro-futurist fashions.
2. Film-inspired Apparel - Fashion brands such as UNDERCOVER and Extra Butter are drawing inspiration from iconic films like The Warriors and Akira when designing their clothing lines, capturing the bright neon hues, fast motorcycle pace, and ominous city landscapes of the original pieces.
3. Icons From Pop Culture - Balenciaga and Jon Rafman translate nostalgic sci-fi vibes from popular movies like The Matrix into their luxe fashion campaigns, showing glitch effects, raw defects, and digital dystopian aesthetics in their marketing initiatives.
Industry Implications
1. Fashion - Fashion designers are taking inspirations from 1980s and 1990s era cyberpunk films when creating collections, campaigns, and editorials, reviving the genre's iconic retro-futurist fashions.
2. Film - Fashion brands are drawing inspiration from iconic films like The Warriors and Akira when designing their clothing lines, capturing the bright neon hues, fast motorcycle pace, and ominous city landscapes of the original pieces.
3. Luxury - Balenciaga and Jon Rafman translate nostalgic sci-fi vibes from popular movies like The Matrix into their luxe fashion campaigns, showing glitch effects, raw defects, and digital dystopian aesthetics in their marketing initiatives.
4 Featured, 36 Examples:
261,773 Total Clicks
Date Range:
Nov 18 — Apr 19
Trending:
Warm
Consumer Insight Topics:
