Relaxation-focused beverages are condensed into shot-sized formats
Trend - Capitalizing on the popularity of small-format beverages, brands within the wellness space are producing shooters that offer consumers stress-relief. Inspired by the energy-boosting wellness shots that consumers have long been accustomed to, this reversal within the relaxation space offers a novel product in a familiar format.
Insight - More consumers are taking control of their health and are using their diet as a functional driver for holistic wellness. Consumers seeking instant relaxation and low commitment solutions derive value from condensed and convenient products offering supercharged benefits. Whether these benefits are tangible or placebo, the concentrated form offers an increased sense of reliability for consumers.
Insight - More consumers are taking control of their health and are using their diet as a functional driver for holistic wellness. Consumers seeking instant relaxation and low commitment solutions derive value from condensed and convenient products offering supercharged benefits. Whether these benefits are tangible or placebo, the concentrated form offers an increased sense of reliability for consumers.
Workshop Question - Consider unique product presentations in adjacent spaces that your brand could take inspiration from.
Trend Themes
1. Small-format Functional Shots - The popularity of small-format beverages drives the production of shooters that offer consumers functional benefits and low commitment.
2. Holistic Wellness Through Diet - Consumers prioritize their health and use diet for holistic wellness, driving the demand for convenient and supercharged products that provide instant benefits.
3. Naturally Flavored Health-centric Drinks - Brands produce drinks that fuse high-quality natural ingredients and functional benefits to offer consumers functional and naturally flavored beverages for on-the-go.
Industry Implications
1. Wellness and Health - Brands producing functional shots and supplements can capitalize on consumer demand for products that provide natural benefits and low commitment.
2. Beverage Industry - Brands developing small-format, naturally flavored functional drinks can target health-conscious consumers seeking convenient and functional beverages for improving their overall wellness.
3. Holistic Lifestyle - Brands offering holistic solutions for consumers' daily routine (mental clarity, sleep, and energy) can help individuals to achieve their wellness objectives in low commitment and convenient ways.
