Milka Launches a Tasty Back-to-School Snack in Germany
Kalin Ned — August 14, 2018 — Life-Stages
References: milka.de
Beloved Swiss brand Milka launches a deliciously creamy yogurt treat that is ideal both for kids that are returning to school or individuals on-the-go. Launched in Germany, the new product boasts a flavorful fusion of a beloved Milka snack with a choice of vanilla-flavored or plain creamy yogurt.
The company's iconic Schoko drops — a piece of candy that is popular in Europe and has a dark milk chocolate exterior and a white chocolate interior, are featured in a container beside the dairy-based treat. Bound to satisfy the sweet tooth of anyone, the chocolate-based ingredient of the convenient snack is made with quality 100% Alpenmilch ('alpine milk'). Moreover, the creamy yogurt will add a textured accent to the taste of Milka's Schoko drops, making the new product accessible to both younger and older audiences.
The company's iconic Schoko drops — a piece of candy that is popular in Europe and has a dark milk chocolate exterior and a white chocolate interior, are featured in a container beside the dairy-based treat. Bound to satisfy the sweet tooth of anyone, the chocolate-based ingredient of the convenient snack is made with quality 100% Alpenmilch ('alpine milk'). Moreover, the creamy yogurt will add a textured accent to the taste of Milka's Schoko drops, making the new product accessible to both younger and older audiences.
Trend Themes
1. Sweet Treat Combos - There is an opportunity for food companies to combine two popular treats into one delicious product.
2. Convenient Snacks - There is a growing demand for on-the-go snacks that are easy to eat and satisfying.
3. Texture-flavor Fusion - Consumers are looking for unique food experiences that combine different textures and flavors.
Industry Implications
1. Food Manufacturing - There is potential for food companies to innovate and create new and unique snack products like chocolate-fusion yogurts.
2. Dairy Industry - There is an opportunity for the dairy industry to collaborate with other food companies to create new dairy-based snacks with added ingredients like chocolate.
3. School Snack Industry - There is a growing market for snacks that cater to children returning to school, with an emphasis on healthy and unique food products.
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