Innovative cooling systems are equipped with Bluetooth connectivity
Implications - Brands have found a solution to extend their coolers' freezing capabilities on-the-go, with connectivity features that enable users the ability to customize settings. This shift speaks to the demand for connected products that match the demands of consumers' lifestyles outside of the home, rather than just within it.
Workshop Question - What can you do to elevate your product/service to allow consumers to easily interact with them?
Trend Themes
1. Connected Portable Coolers - The demand for connected products that match the demands of consumers' lifestyles outside of home, rather than within it, is driving the growth in the development of portable coolers with connectivity features.
2. Multifunctional Technology Products - Consumers' predominantly mobile lifestyles are driving the growth in the need for multifunctional technology products with portable speakers, refrigeration units, and control panels in one equipment.
3. Smartphone-connected Freezers - Consumers are increasingly looking for customizable food preservation solutions with Bluetooth connectivity that allow them to adjust the functionality to the kind of food they have, essential for campers and outdoor enthusiasts alike.
Industry Implications
1. Consumer Electronics - Leading electronics brands can capitalize on the market demand by focusing on developing an innovative range of connected portable coolers, Bluetooth speakers, and smart refrigeration units.
2. Outdoor and Travel - There is a growing market opportunity for businesses focused on outdoor and travel niches by developing multifunctional technology products that cater to the needs of campers and outdoor enthusiasts.
3. Food and Beverage - Food and beverage companies can tap into the growth in smartphone-connected freezers market by developing customizable refrigeration units that allow consumers to cool and preserve their products more easily.
