Obsessed consumers create homage marketing for wearable cameras
Implications - Consumers are becoming marketers themselves by publicizing their use of products, particularly those that can be easily shared online. This level of intimacy creates a connection between consumers that's more community-based, which in turn establishes a trustworthy image for the brand in question. This notion of grassroots marketing is taking precedent as an effective way to garner attention without blatant product placement, which can be negatively received within niche groups that crave intimacy and community engagement.
Trend Themes
1. Crowdsourcing - The crowdsourced branding, tourism commercials, design contests and Veronica Mars trailers all show a trend of crowdsourcing for content creation and promotion.
2. First-person POV - The parkour video and GoPro footage in the Canadian tourism commercial illustrate the increased popularity of first-person point-of-view for immersive experiences.
3. Grassroots Marketing - The use of grassroots marketing, community engagement, and intimacy as a way to establish trustworthy brand connections is seen in the crowdsourced branding and delivery design contests.
Industry Implications
1. Marketing - All of these trends point towards exciting marketing opportunities that utilize crowdsourcing and immersive experiences to connect with consumers in meaningful ways.
2. Film and Television - The Veronica Mars example showcases the potential for crowd-funded and fan-supported film and television projects to find success outside of traditional channels.
3. Extreme Sports - The Red Bull Illume contest highlights the use of advanced technology like GoPro cameras in capturing and promoting extreme sports, opening up opportunities for innovative storytelling and immersive content creation.
6 Featured, 52 Examples:
407,107 Total Clicks
Date Range:
Aug 12 — Feb 14
Trending:
Mild
Consumer Insight Topics:
