Creating a faux connection to nature, products take on a geologic design
Implications - As the retail goods market becomes further manufactured, a void has developed between product and consumer that's being answered by brands in the form of naturalistic design. Holding little actual connection to nature, products are taking on a geological aesthetic to look more rustic for nostalgic consumers, feel more natural in hand to satisfy sensory buyers and appeal to the eco-conscious who correlate nature with sustainability.
Trend Themes
1. Naturalistic Design - As the retail goods market becomes further manufactured, a void has developed between product and consumer that's being answered by brands in the form of naturalistic design.
2. Geological Aesthetic - Products are taking on a geological aesthetic to look more rustic for nostalgic consumers, feel more natural in hand to satisfy sensory buyers and appeal to the eco-conscious who correlate nature with sustainability.
3. Smart, Voice & Motion Control - New remote controls such as Sony's Smart Control and Samsung's Smart Control are being designed with smaller, pebble-shaped aesthetics, voice control and motion control to improve the TV viewing experience.
Industry Implications
1. Fashion & Accessories - Naturalistic design trends are influencing the fashion & accessories industries to create products that take on a geologic design.
2. Cosmetics - The cosmetics industry is taking on a geological aesthetic in product packaging design to reinforce the idea of natural uniqueness and appeal to the eco-conscious.
3. Technology - The technology industry is designing smart, voice and motion-controlled remote controls with smaller, pebble-shaped aesthetics to improve the TV viewing experience.
