Domino's Ultimate Delivery Vehicle Contest Asks for Consumer Help
Katherinev123 — August 15, 2012 — Marketing
References: forge.localmotors & popsop
Domino's Pizza has launched a design contest asking consumers to help design Domino's Ultimate Delivery Vehicle, a delivery car that would trump the brand's current delivery vehicles.
The brand has partnered with Phoenix-based company Local Motors, which is a community-driven car designer and manufacturer, describes Popsop. To promote the Domino's Ultimate Delivery Vehicle design contest, the brand has also created an ad campaign that features Domino's Pizza president and CEO Patrick Doyle going around to gather feedback from current delivery employees. Domino's Pizza fans are encouraged to submit their design ideas and sketches, offering what they believe could improve the delivery vehicles so that they are more efficient and more appealing to drive. Throughout the competition's phases, Domino's will be rewarding participants with $50,000 worth of prizes.
The brand has partnered with Phoenix-based company Local Motors, which is a community-driven car designer and manufacturer, describes Popsop. To promote the Domino's Ultimate Delivery Vehicle design contest, the brand has also created an ad campaign that features Domino's Pizza president and CEO Patrick Doyle going around to gather feedback from current delivery employees. Domino's Pizza fans are encouraged to submit their design ideas and sketches, offering what they believe could improve the delivery vehicles so that they are more efficient and more appealing to drive. Throughout the competition's phases, Domino's will be rewarding participants with $50,000 worth of prizes.
Trend Themes
1. Crowdsourced Vehicle Design - Disruptive innovation opportunity: Brands can engage consumers in the design process, creating products that are tailored to their needs and preferences.
2. Community-driven Manufacturing - Disruptive innovation opportunity: Companies can partner with community-driven manufacturers to develop unique and customized products.
3. Feedback-based Product Development - Disruptive innovation opportunity: Brands can gather feedback directly from customers to improve their products and enhance customer satisfaction.
Industry Implications
1. Food Delivery - Disruptive innovation opportunity: Food delivery companies can explore new vehicle designs to improve efficiency and customer experience.
2. Automotive - Disruptive innovation opportunity: Car manufacturers can tap into crowdsourcing to gather innovative design ideas and enhance their product offerings.
3. Advertising and Marketing - Disruptive innovation opportunity: Advertisers can create campaigns that actively engage consumers in the product development process, fostering brand loyalty.
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