TiVo Tracks Your Domino's Order
Trend Huntress — November 20, 2008 — Marketing
References: online.wsj
TiVo has teamed up with Domino's Pizza to allow TiVo users to order pizza and track their orders using their broadband connection. Hungry couch potatoes can either order their Domino's for delivery or pickup.
This is the first on-demand food ordering service that allows TiVo users to buy Domino's pizza directly from their television sets. Rob Weisberg, vice president of precision and print marketing at Domino's Pizza, has coined this new marketing opportunity “couch commerce."
Admittedly, this is a really cool way to order some grub without having to step away from the game, or the movie, or the "Dancing With the Stars" results show. But you have to wonder if we've become too lazy to just pick up the phone and interact with a real person.
This is the first on-demand food ordering service that allows TiVo users to buy Domino's pizza directly from their television sets. Rob Weisberg, vice president of precision and print marketing at Domino's Pizza, has coined this new marketing opportunity “couch commerce."
Admittedly, this is a really cool way to order some grub without having to step away from the game, or the movie, or the "Dancing With the Stars" results show. But you have to wonder if we've become too lazy to just pick up the phone and interact with a real person.
Trend Themes
1. On-demand Food Ordering - The trend of ordering food directly from TV sets or other devices presents opportunities for disruptive innovation in the food delivery industry.
2. Connected Home Technology - The integration of TV and broadband connection for ordering pizza demonstrates the potential for disruptive innovation in the connected home technology industry.
3. Couch Commerce - The concept of enabling purchases and transactions directly from the comfort of a couch presents opportunities for disruptive innovation in the e-commerce sector.
Industry Implications
1. Food Delivery - The ability to order pizza directly from a TV highlights the potential for disruptive innovation in the food delivery industry.
2. Connected Home - The collaboration between TiVo and Domino's Pizza showcases disruptive innovation opportunities in the connected home industry.
3. E-commerce - The concept of couch commerce opens up disruptive innovation opportunities in the e-commerce sector, enabling seamless transactions from the comfort of a living room.
1.8
Score
Popularity
Activity
Freshness
