The FedEx Dominoes Commercial Shows Easy Shipping Options
Meghan Young — November 24, 2011 — Marketing
References: bbdo & adsoftheworld
The FedEx Dominoes commercial is an enticingly creative ad campaigns. Although it only involves some strategically placed FedEd boxes, a Canada Goose and an American puppy, it is impeccably executed, ensuring some appreciative attention.
Cleverly and creatively conceived by Toronto-based ad agency BBDO, the FedEx Dominoes commercial demonstrates artistically and effectively just how easy it is to ship something from Canada to the States. Considering that it is the holiday season, a time for giving, people will definitely be looking for convenient and direct ways to deliver gifts to loved ones who live in different cities. In this case, a Canada Goose has decided to gift a hockey stick to his Miami-based friend, an adorable pup.
Cleverly and creatively conceived by Toronto-based ad agency BBDO, the FedEx Dominoes commercial demonstrates artistically and effectively just how easy it is to ship something from Canada to the States. Considering that it is the holiday season, a time for giving, people will definitely be looking for convenient and direct ways to deliver gifts to loved ones who live in different cities. In this case, a Canada Goose has decided to gift a hockey stick to his Miami-based friend, an adorable pup.
Trend Themes
1. Creative Delivery Ads - Ad campaigns that creatively showcase a delivery service's ease of use through clever visuals and storytelling.
2. Holiday-themed Delivery Ads - Ad campaigns that use holiday imagery, messaging, and sentiment to promote delivery services as a convenient solution for gift giving during the holiday season.
3. International Delivery Ads - Ad campaigns that highlight a delivery service's ability to ship packages internationally, focusing on the ease and convenience of cross-border shipping.
Industry Implications
1. Advertising Industry - The advertising industry can utilize the success of playful delivery campaigns like the FedEx Dominoes commercial to create similar ads that entertain and inform consumers about the ease of shipping.
2. Delivery Industry - Delivery services can capitalize on the trend towards creative and holiday-themed delivery ads to draw in more customers during the holiday season and beyond.
3. E-commerce Industry - E-commerce companies can partner with delivery services to create holiday-themed ads that showcase the convenience of easy and direct shipping as a solution for gift-giving during the holiday season.
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