The Canadian Tourism Commission Uses Home Video Footage in Ad
Jonathon Brown — November 22, 2012 — World
References: canadatravel & ibelieveinadv
The Canadian Tourism Commission asked Canadians to send in their own home videos and received over 65 hours of footage.
Canadians captured footage of themselves doing a plethora of fun activities like white water rafting, hiking, lake skating and hiking. The footage also displays the cross section of geographical landscapes that makes up Canada. Nature makes its way into the mix as well with sightings of dolphins, wales, bears, beavers, Canada geese and lobster. Canada's vast culinary traditions are also represented with the aforementioned lobster as well as Montreal smoked meat sandwiches, onion rings and shawarma.
Similar to Trend Hunter, what makes this promotional video cool is the crowd-sourced content. The CTC filtered through the footage and created a 2-minute video capturing the essence of what Canada is and what it has to offer.
Canadians captured footage of themselves doing a plethora of fun activities like white water rafting, hiking, lake skating and hiking. The footage also displays the cross section of geographical landscapes that makes up Canada. Nature makes its way into the mix as well with sightings of dolphins, wales, bears, beavers, Canada geese and lobster. Canada's vast culinary traditions are also represented with the aforementioned lobster as well as Montreal smoked meat sandwiches, onion rings and shawarma.
Similar to Trend Hunter, what makes this promotional video cool is the crowd-sourced content. The CTC filtered through the footage and created a 2-minute video capturing the essence of what Canada is and what it has to offer.
Trend Themes
1. Crowdsourced Tourism Commercials - Opportunity for businesses to engage their customers in creating authentic content for advertising campaigns.
Industry Implications
1. Tourism - The tourism industry can leverage user-generated content to create immersive and authentic promotional videos.
2. Video Production - Opportunity for video production companies to help businesses curate and edit user-generated footage into compelling commercials.
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