Acclaimed TV Shows Still Cancelled
Going Like Sixty — September 11, 2008 — Pop Culture
References: mediabuyerplanner
TV shows that get a lot of preseason buzz often become buzz bombs, according to research company Magna.
Magna followed programs for 10 seasons and found that just 11 out of 39 shows with big preseason buzz went on to become hits.
Shows like Veronica Mars, Deadwood, Men in Trees, Back to You, and Las Vegas all had proven stars on their rosters and plenty of preseason critical acclaim, but still couldn't make their respective series stick.
Implications - You can include among the millions of people disappointed at the cancellation of Veronica Mars. A show that is subtle, erudite, overarching, and cool is hard to come by on any network, let alone UPN or the CW. Nevertheless, the show lives on in pristine form on DVD.
Magna followed programs for 10 seasons and found that just 11 out of 39 shows with big preseason buzz went on to become hits.
Shows like Veronica Mars, Deadwood, Men in Trees, Back to You, and Las Vegas all had proven stars on their rosters and plenty of preseason critical acclaim, but still couldn't make their respective series stick.
Implications - You can include among the millions of people disappointed at the cancellation of Veronica Mars. A show that is subtle, erudite, overarching, and cool is hard to come by on any network, let alone UPN or the CW. Nevertheless, the show lives on in pristine form on DVD.
Trend Themes
1. Preseason Buzz Bomb - Opportunity to develop strategies to accurately predict which TV shows with big preseason buzz will become hits.
2. Disappointing Cancelations - Potential for exploring alternative distribution platforms, such as streaming services, to ensure that critically acclaimed shows are not prematurely canceled.
3. DVD Resurgence - Rise in demand for TV shows that are canceled but continue to be popular among viewers, creating opportunities for DVD sales and digital distribution.
Industry Implications
1. Television - Disruption potential in the television industry to find more accurate ways of measuring audience interest before canceling shows.
2. Streaming Services - Opportunity for streaming platforms to rescue critically acclaimed shows that were canceled on traditional networks.
3. DVD and Digital Distribution - Potential growth in the DVD and digital distribution industry as consumers seek out canceled TV shows that continue to have a dedicated fan base.
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