Domino's Pizza Ordering App Lets People Get Pies From Their Phones
Katherinev123 — January 6, 2012 — Tech
References: dominos & brandingmagazine
Domino's Pizza in Britain is maximizing its 555 deal -- pizzas for $5.55 each -- by launching a new Domino's Pizza ordering app that applies augmented reality via posters that allow people to order pizzas using their smartphones.
The pizza chain has rolled out 6,000 billboards across Britain; these billboards offer customers an augmented reality experience and an easy way to order through their phones. Domino's used the Blippar app to create the augmented reality experience, says Branding Magazine. The posters let customers download deals as well as the Domino's Pizza ordering app, and from there, all you have to do is become a fan of Domino's on Facebook to view your local menu and order a pizza.
According to Nick Dutch, the Multimedia Manager at Domino's, "...We’re looking forward to pizza lovers blipping it where they live to get more from our posters. The posters campaign is designed to reach customers while they’re out and about on the high street and remind them of the piping hot pizza and great 555 deal Domino’s can deliver straight to their door."
The pizza chain has rolled out 6,000 billboards across Britain; these billboards offer customers an augmented reality experience and an easy way to order through their phones. Domino's used the Blippar app to create the augmented reality experience, says Branding Magazine. The posters let customers download deals as well as the Domino's Pizza ordering app, and from there, all you have to do is become a fan of Domino's on Facebook to view your local menu and order a pizza.
According to Nick Dutch, the Multimedia Manager at Domino's, "...We’re looking forward to pizza lovers blipping it where they live to get more from our posters. The posters campaign is designed to reach customers while they’re out and about on the high street and remind them of the piping hot pizza and great 555 deal Domino’s can deliver straight to their door."
Trend Themes
1. AR Billboards - The use of augmented reality billboards for easy ordering presents an opportunity for brands to boost their sales and reach customers in an innovative way.
2. Mobile Ordering - The rise of mobile ordering apps and the integration of AR technology offers innovative ordering solutions for businesses looking to engage with customers on-the-go.
3. $5.55 Promotions - The $5.55 promotion used by Domino's Pizza in Britain offers a disruptive opportunity for brands to attract customers with competitive pricing and digital marketing strategies.
Industry Implications
1. Fast Food - The fast food industry can benefit from mobile ordering apps and AR technology to enhance the customer experience and increase sales.
2. Advertising - The use of AR billboards presents a new opportunity for the advertising industry to attract customers and engage with them through interactive campaigns.
3. Marketing - The integration of digital marketing strategies such as mobile ordering and AR technology can help businesses to promote their products and reach wider audiences.
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