Lorenzo Quinn's Vroom Vroom Makes Its London Debut
Michael Hines — January 27, 2011 — Autos
References: lorenzoquinn & autoblog
How I never knew about Lorenzo Quinn's imaginative automotive sculpture Vroom Vroom before today is beyond me. Vroom Vroom is an oversized model of a child playing with a toy car, only this toy car is a full-scale Fiat 500.
The hand and forearm of Vroom Vroom were modeled after Quinn's son, making this sculpture a true family affair. I am crossing my fingers that Vroom Vroom will come to the states someday soon. A gallery full of photos could never do a work of art like this justice, but it will have to do for now before you get a chance to see the real thing.
The hand and forearm of Vroom Vroom were modeled after Quinn's son, making this sculpture a true family affair. I am crossing my fingers that Vroom Vroom will come to the states someday soon. A gallery full of photos could never do a work of art like this justice, but it will have to do for now before you get a chance to see the real thing.
Trend Themes
1. Imaginative Automotive Sculptures - The trend of creating larger-than-life automotive sculptures that capture the imagination and creativity of viewers provides disruptive innovation opportunities for artists and designers to push the boundaries of traditional art forms.
2. Personalized Artwork - The trend of incorporating personal elements, such as using a family member as a model, in artwork creates opportunities for artists to create more relatable and meaningful pieces that resonate with the audience.
3. Interactive Art Installations - The trend of interactive art installations, like Vroom Vroom, allows viewers to actively engage with the artwork, providing opportunities for immersive experiences and increased audience participation.
Industry Implications
1. Automotive Design - The automotive design industry can explore disruptive innovation opportunities by incorporating artistic elements into their designs, creating visually appealing and unique vehicles.
2. Fine Art - The fine art industry can embrace the trend of creating larger and more interactive artworks to attract and engage a wider audience, redefining the traditional perception of art.
3. Experiential Marketing - The experiential marketing industry can leverage interactive art installations as a way to create memorable brand experiences that leave a lasting impact on consumers.
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