The Fiat 500 Thousandth Will Be Plastered With Customer Pics
Michael Hines — May 3, 2010 — Autos
The Fiat 500 Thousandth will be one of the coolest cars ever created. Fiat has sold 500,000 500s in three years and to celebrate they are creating a special edition 500 covered in pictures of Fiat owners and fans.
70% of the space on the Fiat 500 Thousandth will be reserved for fans, while the other 30% will go to celebrities and other people of interest. To reserve your place in Fiat history simply log onto their website and fill out an application with attached photograph. Fiat loves its fans.
70% of the space on the Fiat 500 Thousandth will be reserved for fans, while the other 30% will go to celebrities and other people of interest. To reserve your place in Fiat history simply log onto their website and fill out an application with attached photograph. Fiat loves its fans.
Trend Themes
1. Crowdsourced Advertising - Businesses can leverage their consumers to advertise their products in this manner such as Fiat's Fiat 500 Thousandth.
2. Personalization - Personalized products that involve a consumer's photo are a growing trend as seen in the Fiat 500 Thousandth.
3. Social Media Integration - Social media is a powerful tool in crowdsourcing, as seen in Fiat's campaign to create the Fiat 500 Thousandth.
Industry Implications
1. Automotive - Automotive industry can integrate personalization to engage with their customers and generate a word-of-mouth buzz, similar to the Fiat 500 Thousandth
2. Marketing - Marketing industry can harness the power of crowdsourcing to advertise their products through customer involvement, such as Fiat's Fiat 500 Thousandth campaign.
3. Social Networking - Social networking giants can offer their platform to businesses for crowdsourcing, like how Twitter facilitated Fiat's Fiat 500 Thousandth
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