The Abarth Chair by Fabio Novembre
Meghan Young — March 6, 2010 — Autos
References: novembre.it & psfk
If you love Fiat vehicles, then you'll love the Abarth chair. It's a simple, fool-proof deduction, if you ask me. Sleek and sloping, it mimics the "brand's performance heritage," as Psfk puts it.
Masterminded by Italian designer Fabio Novembre, the Abarth chair will be exhibited for the first time at the Milan Furniture Fair. Based off of the Abarth logo, the seat is made out of polycarbonate while the base is die-cast aluminum.
Masterminded by Italian designer Fabio Novembre, the Abarth chair will be exhibited for the first time at the Milan Furniture Fair. Based off of the Abarth logo, the seat is made out of polycarbonate while the base is die-cast aluminum.
Trend Themes
1. Automotive-inspired Furniture - Designing furniture with inspiration drawn from iconic automotive brands presents an untapped opportunity for designers to explore innovative and avant-garde designs and create a new market altogether.
2. Polycarbonate Furniture - As the demand for eco-friendly and lightweight building materials grows, creating furniture from polycarbonate is an opportunity to disrupt the furniture industry with sustainable and affordable designs.
3. Die-casting Aluminum Furniture - With the durability, strength, and versatility of aluminum, the use of die-casting in furniture designs presents an opportunity for innovation that can lead to more robust and lightweight designs.
Industry Implications
1. Furniture - The furniture industry has an opportunity to create furniture designs which are innovative and eco-friendly by using materials inspired by the automotive industry like polycarbonate.
2. Automotive - The automotive industry can explore the possibility of creating brand-licensed furniture inspired by the performance and aesthetics of their cars, as an opportunity to widen their brand appeal and grow their business.
3. Manufacturing - The manufacturing industry can explore more efficient die-casting methods that can create affordable and sustainable designs, leading to more environmentally friendly production practices.
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