The Duracell 2013 Ad Campaign Fights the Effect of Time in a Different Way
Meghan Young — September 25, 2013 — Marketing
References: newmoment & ibelieveinadv
Forget about special creams, healthy eating and yoga, the Duracell 2013 ad campaign shows that people can hang onto their youth in a very different way. Whether it is rocking out to punk music throughout the years or more lovey dovey hippie tunes, the people listening to it might wrinkle and age, but the music player will keep on working thanks to these batteries.
The Duracell 2013 ad campaign was conceived and executed by New Moment New Ideas Company Y&R, which is based in Belgrade, Serbia. It focuses entirely on the portraits of two youthfully aged individuals. The campaign was art directed by Slavisa Savic with creative direction by Svetlana Copic and photography by Nemanja Spoljaric.
The Duracell 2013 ad campaign was conceived and executed by New Moment New Ideas Company Y&R, which is based in Belgrade, Serbia. It focuses entirely on the portraits of two youthfully aged individuals. The campaign was art directed by Slavisa Savic with creative direction by Svetlana Copic and photography by Nemanja Spoljaric.
Trend Themes
1. Longevity Promotion - Companies can create campaigns promoting products that extend the life of objects to appeal to a customer base that values longevity.
2. Nostalgia Marketing - Brands can appeal to customers by tapping into their sense of nostalgia, reminding them of their youth or fond memories.
3. Creativity in Aging - Campaigns can inspire creativity amongst mature audiences, reminding them that age should not stifle their passions.
Industry Implications
1. Battery Manufacturing - Battery manufacturers can create campaigns promoting their products as the key to longevity for music players and other electronics, to appeal to those seeking longevity in their devices.
2. Music Streaming Services - Music streaming services can embrace nostalgia marketing to attract an older demographic by creating curated playlists of music from past decades.
3. Photography Services - Photography services could tap into creativity in aging by offering workshops or services to help seniors explore their creative side through photography.
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