This Jackson Hewitt Commercial Pokes Fun at Child Tax Benefits
Jonathon Brown — February 2, 2013 — Pop Culture
This Jackson Hewitt commercial is pitched as if it is a legitimately banned Super Bowl commercial, but in reality its a spoof ad created by a comedy YouTube channel.
JSnowPro created this slow motion tax return ad and released it recently to capitalize on the massive traffic driven by Super Bowl commercials near the end of every January.
The video features a young man running through a parking lot in slow motion. There's no indication of where he's running to, until the very end. On his way to the tax return store Jackson Hewitt, he dodges and ducks on comers trying to take his child from him. The ad finishes with "If you get the kid here first, you get to claim him."
This ad is poking fun at tax return season when suddenly otherwise burdensome kids become a tax asset.
JSnowPro created this slow motion tax return ad and released it recently to capitalize on the massive traffic driven by Super Bowl commercials near the end of every January.
The video features a young man running through a parking lot in slow motion. There's no indication of where he's running to, until the very end. On his way to the tax return store Jackson Hewitt, he dodges and ducks on comers trying to take his child from him. The ad finishes with "If you get the kid here first, you get to claim him."
This ad is poking fun at tax return season when suddenly otherwise burdensome kids become a tax asset.
Trend Themes
1. Spoof Advertisements - Opportunity for businesses to create humorous spoof ads to engage with consumers.
2. Super Bowl Commercial Traffic - Opportunity for brands to leverage the increased viewership around the Super Bowl to promote their products or services.
3. Tax Return Season Campaigns - Opportunity for companies to capitalize on tax return season by creating targeted marketing campaigns that highlight the benefits of their products or services.
Industry Implications
1. Comedy Entertainment - Disruptive innovation opportunity for comedy channels and creators to produce spoof ads to entertain and engage their audience.
2. Advertising and Marketing - Disruptive innovation opportunity for companies to leverage the popularity of the Super Bowl and create unique and memorable commercials to attract customers.
3. Tax Services - Disruptive innovation opportunity for tax service providers like Jackson Hewitt to create humorous ad campaigns that connect with their target audience during tax return season.
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