Delissio Pizza Turns Dull Dinners Into Party Nights
Jonathon Brown — February 3, 2013 — Pop Culture
References: vimeo & ibelieveinadv
This Delissio pizza commercial gives audiences a peak into what can happen when they serve pizza for dinner.
A conservative family sits down to dinner in an utterly dull living room as the mother brings out Delissio pizza. When the father asks why she didn't make ham, she says she thought this might be a nice change. The father imagines all the crazy things that could happen because of the pizza and immediately forbids his family to eat it.
This is an interesting angle on depicting Delissio pizza as a fun food because it takes the opposite approach of most commercials. Instead of showing someone pushing for the good times to start with pizza, this commercial shows things from a conservative father's point of view.
A conservative family sits down to dinner in an utterly dull living room as the mother brings out Delissio pizza. When the father asks why she didn't make ham, she says she thought this might be a nice change. The father imagines all the crazy things that could happen because of the pizza and immediately forbids his family to eat it.
This is an interesting angle on depicting Delissio pizza as a fun food because it takes the opposite approach of most commercials. Instead of showing someone pushing for the good times to start with pizza, this commercial shows things from a conservative father's point of view.
Trend Themes
1. Party Food Marketing - There's an opportunity for brands to market their food products as a fun addition to gatherings with friends and family.
2. Anti-traditional Advertising - Disruptive innovation can happen by creating an ad that goes against conventional advertising tactics.
3. Food as an Experience - Brands can market their food products as an experience that can make dull moments fun and exciting.
Industry Implications
1. Food Industry - The food industry can take advantage of the opportunity to market food as more than just sustenance, but also as an experience.
2. Marketing and Advertising Industry - Marketing and advertising agencies can disrupt the industry by creating anti-traditional ads that stand out from the norm.
3. Event Planning Industry - Event planners can suggest food ideas marketed specifically for parties, making it easy for hosts to create high energy and exciting atmospheres.
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