The Dumb Ways to Valentine Campaign Encourages Safety on the Holiday
Meghan Young — February 14, 2014 — Lifestyle
People can be very foolish when it comes to giving their heart away, that's why the Dumb Ways to Valentine ad campaign is so endearingly clever. It marks the return of a couple of the Dumb Ways to Die cartoon characters, but this time they are distracted by upcoming romantic celebrations.
Conceived and created by McCann Melbourne, the Dumb Ways to Valentine ad campaign, which comes in the form of a soon-to-be viral video, centers around a blue guy who has already given up his kidney to an online bidder. Clearly unattached to his organs, it comes as no surprise when he rips out his heart for his crush only to fall down dead the next second. It ends reading, "Be safe around Valentine's Day and trains."
Conceived and created by McCann Melbourne, the Dumb Ways to Valentine ad campaign, which comes in the form of a soon-to-be viral video, centers around a blue guy who has already given up his kidney to an online bidder. Clearly unattached to his organs, it comes as no surprise when he rips out his heart for his crush only to fall down dead the next second. It ends reading, "Be safe around Valentine's Day and trains."
Trend Themes
1. Humorous Safety Campaigns - Exploring the use of humor and relatable characters to promote safety messages during holidays and special occasions.
2. Animated Viral Video Marketing - Harnessing the power of animated videos to create viral campaigns that captivate audience attention and drive engagement.
3. Clever Messaging with Dark Humor - Utilizing dark humor in advertising campaigns to deliver impactful safety messages in a memorable and attention-grabbing way.
Industry Implications
1. Advertising and Marketing - Opportunity for agencies and brands to develop innovative and creative safety campaigns to resonate with consumers.
2. Animation and Entertainment - Potential for animated studios and content creators to collaborate with brands for viral video marketing campaigns.
3. Public Safety and Education - Chance for organizations and institutions to implement humorous safety campaigns to raise awareness and promote responsible behavior.
3.4
Score
Popularity
Activity
Freshness
