The Oatmeal Spot Clear Ad Campaign Shows What People See When They Have a Zit
Meghan Young — September 27, 2013 — Marketing
References: ibelieveinadv
The Oatmeal Spot Clear ad campaign is at once scary and adorable. Well, scary may not be the right word, at least depending on one's age and experience. In this case, the print ads are clearly targeting a younger audience through storybook-like illustrations and adolescent protagonists. Not to mention that their extreme viewpoint is only something a tormented teen would see.
Conceived and executed by Canvas, an ad agency based in South Africa, the Oatmeal Spot Clear ad campaign might focus on the problem, but it promotes a solution. Its tag line reads, “We know how one little spot can make you feel.” While the disclosure below assures viewers, "So, never fear. Oatmeal Spot Clear will have you feeling human in no time." How could a person doubt it?
Conceived and executed by Canvas, an ad agency based in South Africa, the Oatmeal Spot Clear ad campaign might focus on the problem, but it promotes a solution. Its tag line reads, “We know how one little spot can make you feel.” While the disclosure below assures viewers, "So, never fear. Oatmeal Spot Clear will have you feeling human in no time." How could a person doubt it?
Trend Themes
1. Youth-centered Marketing - The Oatmeal Spot Clear ad campaign is utilizing storybook-like illustrations and adolescent protagonists within their ads to target a younger audience.
2. Visual Storytelling - The use of extreme and fantastical visuals within the Oatmeal Spot Clear ad campaign shows a potential trend towards more imaginative marketing strategies.
3. Personalized Pitch - By acknowledging how just one spot can make a viewer feel, the Oatmeal Spot Clear ad campaign shows an opportunity for personalized messaging in product marketing.
Industry Implications
1. Skincare Industry - The Oatmeal Spot Clear ad campaign is promoting a targeted skincare solution through its ads, providing opportunities for disruptive innovation within the skincare industry.
2. Advertising Industry - The Oatmeal Spot Clear ad campaign demonstrates a potential shift towards more visually creative and personalized advertising strategies within the advertising industry.
3. Teen Market Industry - The youth-centered marketing approach of the Oatmeal Spot Clear ad campaign presents an opportunity for disruptive innovation within the teen market industry.
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