The LaveFacil 'Keep It Out of Risk' Campaign Promotes Preservation
Meghan Young — August 9, 2013 — Marketing
References: ibelieveinadv
The LaveFacil 'Keep It Out of Risk' ad campaign takes the classic hawaiian shirt and shorts and gives it a bit of a natural disaster twist. Instead of blue skies, calm breezes and green palm trees, the prints depict a catastrophe all too common these days. Although some will see it as a bit insensitive, others will deem it a clever way to illustrate the secondary tag line, "Preserves what you wear."
Conceived and executed by Bad Grandpa, an ad agency based in Brasília, Brazil, the LaveFacil 'Keep It Out of Risk' ad campaign was art directed by Ronilton Costa with copy by writer Thiago Monteiro. The unorthodox images were illustrated by artist Douglas Reis and shot by photographer Bulldog Estúdio. Overall, they will capture people's attention immediately, especially since vacation season is still in full effect.
Conceived and executed by Bad Grandpa, an ad agency based in Brasília, Brazil, the LaveFacil 'Keep It Out of Risk' ad campaign was art directed by Ronilton Costa with copy by writer Thiago Monteiro. The unorthodox images were illustrated by artist Douglas Reis and shot by photographer Bulldog Estúdio. Overall, they will capture people's attention immediately, especially since vacation season is still in full effect.
Trend Themes
1. Natural Disaster-themed Clothing - Opportunity to disrupt the fashion industry by creating unique clothing designs that depict natural disasters.
2. Clever Ad Campaigns - Opportunity for disruptive innovation in advertising by using unconventional and thought-provoking concepts to grab attention.
3. Preservation-focused Messaging - Opportunity to disrupt the messaging in the fashion industry by promoting sustainability and preservation through creative branding.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of natural disaster-themed clothing to offer unique and eye-catching designs.
2. Advertising - The advertising industry can explore innovative ways to create memorable campaigns by taking inspiration from clever concepts like the 'Keep It Out of Risk' ad campaign.
3. Sustainability - The sustainability industry can use preservation-focused messaging to encourage consumers to make conscious choices in their fashion purchases.
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