The Kekemelodi Print Ads Inject Humor Into a Serious Matter
Leslie Chen — January 21, 2014 — Marketing
References: ddb & adsoftheworld
Not being able to verbally express yourself properly can be a very frustrating thing, but these ads for Kekemelodi Stuttering Therapy Classes offer a humorous twist to a usually serious matter.
Created by DDB&CO ad agency in Turkey, the campaign features three images that visualize stuttering in a way that makes it funny, lighthearted and relatable even to those who don't have a stuttering problem. One of the ads includes three images of a pink bra followed by an equal sign and then a brush; even a simple one-syllable word like brush can be met with frustration by those who stutter, but the Kekemelodi ads manage to show this with a great amount of humor.
Take a look at the Kekemelodi ad campaign above to see some laugh out loud creativity.
Created by DDB&CO ad agency in Turkey, the campaign features three images that visualize stuttering in a way that makes it funny, lighthearted and relatable even to those who don't have a stuttering problem. One of the ads includes three images of a pink bra followed by an equal sign and then a brush; even a simple one-syllable word like brush can be met with frustration by those who stutter, but the Kekemelodi ads manage to show this with a great amount of humor.
Take a look at the Kekemelodi ad campaign above to see some laugh out loud creativity.
Trend Themes
1. Humorous Advertising - Disruptive innovation opportunity: Brands can use humor to address serious matters and create relatability.
2. Visualizing Challenges - Disruptive innovation opportunity: Utilizing visual representation to communicate complex or sensitive issues in a more accessible manner.
3. Emotional Connection - Disruptive innovation opportunity: Eliciting emotional responses from audiences through advertising to create a lasting impact and engagement.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunity: Incorporating humor and emotion in campaigns to stand out in the competitive advertising industry.
2. Therapy and Counseling - Disruptive innovation opportunity: Adopting creative approaches to therapy and counseling to engage more individuals and destigmatize seeking help.
3. Mental Health Awareness - Disruptive innovation opportunity: Using visual storytelling and humor to raise awareness about mental health challenges and reduce stigma.
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