The Woodgreen Homeward Bound Magazine Campaign Replaces Celebs
Meghan Young — January 27, 2014 — Pop Culture
References: woodgreen.org & neatorama
The ridiculous nature of celebrity tabloids is explored in the Woodgreen Homeward Bound Magazine ad campaign. While promoting a more substantial publication, one that affects the lives of people in need of more meaningful attention, it takes on the form of more commonly read tabloids. Yet with headlines such as "No money to pay the rent" and "Tanya tries to avoid eviction," it shows that there are more worthy news out there other than whether an actress had liposuction or ate at a particular restaurant.
The Woodgreen Homeward Bound Magazine ad campaign focus on students or graduates of Woodgreen's program and may very well represent the women that stand in the same line at the readers' grocery store.
The Woodgreen Homeward Bound Magazine ad campaign focus on students or graduates of Woodgreen's program and may very well represent the women that stand in the same line at the readers' grocery store.
Trend Themes
1. Tabloid-inspired Advertising - An emerging trend in advertising is incorporating elements of celebrity tabloids to draw attention to more important issues, such as homelessness and social inequalities.
2. Humanizing Social Issues - There is a growing trend of using personal stories and relatable headlines in marketing campaigns to highlight the real-life struggles and challenges faced by marginalized communities.
3. Promoting Social Impact - Brands are increasingly focusing on promoting publications or initiatives that bring about positive social change and offer meaningful support to those in need.
Industry Implications
1. Advertising and Marketing - The advertising industry can harness the power of tabloid-inspired campaigns to raise awareness about social issues and drive meaningful change.
2. Publishing and Media - Publishing companies can explore the opportunity to create publications that combine entertainment with social impact, engaging readers with important stories and issues.
3. Non-profit and Social Services - Non-profit organizations can leverage the trend of promoting social impact initiatives to expand their reach, gain support, and create lasting positive change.
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