These Russian Dairy Products Were Designed to Differ From Competing Goods
Amelia Roblin — September 3, 2018 — Lifestyle
References: behance.net & thedieline
In inspecting these examples of Russian dairy packaging, chances are that the particular supermarket section would be your only indicator of what's inside. And this isn't the first time that the Cheburashkini Brothers have deliberately diverged from the traditional look of branding bovine byproducts.
With the assistance of designer Ermolaev Bureau, this Russian dairy company created boxes to contain their cheeses that are completely devoid of the usual milkmaids, pastures and pouring cream. The ultra-modern dairy factory instead brands their cartons with typographic characters in the Cyrillic version of Euclid, alongside Slavic farming symbols that represent the earth, grass, seeds and more. The overall look of these Russian dairy products is a more intellectual one, rather than the obvious representative strategy. It stands out against adjacent items at the grocery as the intelligent choice, made by progressive producer.
With the assistance of designer Ermolaev Bureau, this Russian dairy company created boxes to contain their cheeses that are completely devoid of the usual milkmaids, pastures and pouring cream. The ultra-modern dairy factory instead brands their cartons with typographic characters in the Cyrillic version of Euclid, alongside Slavic farming symbols that represent the earth, grass, seeds and more. The overall look of these Russian dairy products is a more intellectual one, rather than the obvious representative strategy. It stands out against adjacent items at the grocery as the intelligent choice, made by progressive producer.
Trend Themes
1. Minimalistic Dairy Branding - Brands can explore minimalistic packaging designs that rely on typography and abstract symbols to create a unique intellectual persona for their product and attract progressive, discerning consumers.
2. Cultural Iconography in Packaging - By integrating culturally significant symbols and iconography in packaging design, brands can appeal to consumers looking for products that align with their cultural roots and values.
3. Intellectualized Visual Branding - Packaging designs that rely on more intellectual themes, such as typography and abstract symbols, are a disruption from traditional milkmaid and pastoral imagery, allowing brands to stand out and attract consumers seeking a more sophisticated image for their purchase.
Industry Implications
1. Dairy Industry - Dairy brands can create unique packaging using simplistic design choices that appeal to consumers who want a more elevated image for their choices among their grocery options.
2. Graphic Design Industry - Design studios are presented with the opportunity to deliver cutting-edge design strategies and trendsetting designs for dairy brands that want to stand out from their competitors.
3. Multicultural Marketing Industry - By integrating culturally significant symbols and iconography in packaging design, multicultural marketing firms can help create packaging designs for dairy brands that align with and resonate with consumers from diverse cultural backgrounds.
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