Both augmented and virtual reality have innovative applications in terms of entertainment.
One particularly interesting entertainment-centered application of virtual reality is that of the Courtauld Museum at London's Somerset House. The tiny yet impressive gallery known for its Impressionist collection recently launched a VR application that allows art lovers to experience standing in the museum's Wolfson Room, which contains masterpieces of Manet, Monet and Renoir.
Separately, NextVR is a Laguna Beach-based brand creating immersive virtual reality experiences. In order to celebrate the kick-off of the 2015-2016 NBA season, NextVR streamed the opening game of the season for all of its users.
Although very different, virtual reality as well as augmented reality both have an abundance of applications in the entertainment realm, for people of all ages both inside and outside of the home.
53 AR/VR Entertainment Applications

53
Holographic Projection Systems
Bleen Offers 3D Projection Without Requiring the Use of Glasses

52
Virtual Reality Handsets
The Oculus Touch Controller Turns Virtual Worlds Tactile
51
Virtual Reality Suits
The Tesla Suit Simulates Full-Body Touch, Climate Control and Motion Capture
50
Augmented Snowboarding Goggles
The RideOn Goggles Helps Navigate the Slopes with Smart Projections
49
Pop-Up Eco-Energy Labs
The Shell Eco-Marathon Experience Took Place in Rotterdam
48
Virtual Reality Video Cameras
The Lytro Immerge Captures 360-Degree Images At One Time
47
Immersive VR Projectors
Immersis Creates a 180 Degree Viewing Experience for Users
46
Virtual Flight Experiences
Stella Artois Presented a VR-Powered Bird's Eye View of Wimbledon
45
Virtual Festival Tours
Field Trip's Music Festival Experience Entertains with VR Between Sets
44
Virtual Reality Chairs
The VRgo Leaves Your Hands Free For Virtual Reality Activities and Gaming
43
Virtual Reality Museums
Reload Studios is Bringing Famous Artwork Out of Museums and Into Homes
42
VR Comedic Shorts
CBS Debuted the First Virtual Reality Comedy Short at Cannes Lions
41
Sensitive Virtual Reality Suits
Haptic Technology Creates Touchable Experiences in This VR Suit
40
Virtual Reality Movie Selections
'Oculix' Will Allow Users to Virtually Browse Movies on Netflix
39
VR Cricket Experiences
'A Proper Ball' is a VR Event from Yorkshire Tea and the ECB
38
Iconic Sneaker Simulations
In Their Chucks is an Interactive Digital Campaign from Converse
37
Virtual Reality Sports Events
The 2015 U.S. Open Will Be Streamed in VR Technology
36
Affordable Gamer VR Headsets
The Oculus Rift Consumer Edition Works with Xbox One Controller
35
Virtual Reality Photojournalism
The Getty Images VR Database Will Be Accessible with Oculus Rift
34
Virtual Reality Film Festivals
The Kaleidoscope Film Fest Will Show 20 Virtual Reality Short Films
33
Animalistic Sensory Experiences
Marshmallow Laser Feast Provides a Heightened VR Forest Experience
32
Retro Virtual Reality Toys
Mattel Revives a Nostalgic Childhood Toy with a VR Update
31
Virtual Reality Concerts
Visualise's 360-Degree Virtual Concert is Headlined by Kasabian
30
VR Storytelling Apps
This App Uses Virtual Reality Technology to Tell Controversial Stories
29
Virtual Reality Swing Sets
The Swing Virtual Reality Program is Used While Riding a Swing Set
28
Virtual Reality Streaming Apps
This Netflix App Works With the Oculus Rift Virtual Reality Headset
27
Mobile Entertainment Headsets
The Royole-X Smart Mobile Theater Offers Immersive Experiences
26
Virtual Reality Hotel Experiences
This Futuristic In-Room Entertainment System Markets Luxury
25
Innovative Hologram Glasses
HoloLens Lets You Interact with the Virtual World in Physical Space
24
Virtual Museum Exhibits
The Virtual Reality Weekend Transports Museum Visitors to the Bronze Age
23
VR Gaming Gloves
Manus Machina is Developing a More Intuitive Alternative to the Joystick
22
Livestreamed Basketball Games
NextVR is Streaming the First NBA Game Of the Season
21
Augmented Reality Commuter Screens
The Seat Back Entertainment on Glasgow Shuttle Buses is Hi-Tech
20
360-Degree Surfing Videos
This Samsung Galaxy Video is an Interactive Tahitian Surfing Experience
19
Real World VR Headsets
These Glasses by Magic Leap Project Images Onto the Real World
18
Haunted VR Adventures
Target's 360-Degree Experience Takes You into a Haunted House Online
17
Augmented Reality Gaming Pads
The Sinister Virtual Game Pad Gives You an Immersive Expeirence
16
First-Person Soccer Videos
Nike's Virtual Reality Video Lets Fans Feel 'The Neymar Jr. Effect'
15
Virtual Reality Orchestras
LA Phil's 'VAN Beethoven' Experience Visualizes Classical Music
14
Virtual Reality Disney Drawings
Disney Animator Glen Keane Uses the HTC Vive to Draw Characters
13
Virtual Reality Tablet Tech
The Samsung Gear VR is Powered by Oculus Technology
12
Virtual Space Travels
Earthlight Lets You Virtually Explore the International Space Station
11
Virtual Dinner Parties
The Doghouse Puts People Around the Table for an Awkward Family Dinner
10
Creepy Familial VR Films
The 'Meet the Family' Film is a Creepy Virtual Reality Experience
9
Augmentation Anime Apps
The Pokemon Go Lets Users Battle & Play On the Go Via Mobile Devices
8
Virtual Reality Baseball Commercials
Gatorade Puts Fans in the Shoes of Bryce Harper
7
Virtual Reality Music Videos
This 'The Hills' Video Has Flaming Constellations in 360-Degree View
6
Reality-Infused Video Games
The Sports Drive Logger Infues Real Driver Data into a Video Game
5
First-Person VR Puzzles
This Virtual Reality Puzzle is a Immersive First-Person Experience
4
Livestreamed Cooking Classes
Dairy Farmers of Canada Set Up a Virtual YouTube Cooking Session
3
Captivating Whiskey Apps
Johnnie Walker Enhances Whiskey Drinking with an Immersive App
2
360-Degree Panoramic Paintings
This Panoramic Art Uses VR Goggles to Engulf Viewers in the World
1
360-Degree Music Videos
The Bjork 'Stonemilker' Video Uses YouTube's 360-Degree Capability
Related Ideas
Gamified XR Vacuuming Apps
'Spatial Vacuuming' Makes Home Cleaning Engaging and Rewarding
AR Beverage Launches
Monster Energy Revealed Fantasy Ruby Red in Augmented Reality
Digital Brand-Made Arenas
Nike Partners with EA Sports to Create a New Stadium in FC 25
Augmented Reality Entertainment Systems
The XREAL Beam Pro is a Dedicated Device for AR
Ultralight Wire-Free AR Glasses
The INMO Air2 Wireless AR Glasses Offers an Immersive Experience
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
AI-Powered Content Creation Platforms
Niloom.ai's Platform for Creating AR/VR Content Uses AI
VR Tequila Experiences
The Don Julio Apple Vision Pro App Immerses Tequila Enthusiasts
Lego-Centric Apps
The 'Brick My World' App Turns Reality into LEGO Creations
Entertaining AI-Driven Experiences
Lotte and Arbitrum Partner for the Coalesced 'Lotte Caliverse'
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Omnidirectional VR Treadmills
Virtuix's 'Omni' Enables Seamless Locomotion in Virtual Reality Apps
Regional Travel Apps
Freedomverse & Tourism Authority of Thailand Debut the Freedom World App
Interactive VR Styling Apps
'J.Crew' Launched a Closet Management and Shopping App for Vision Pro
Fluidless Scent-Releasing Facemasks
Hong Kong Researchers Developed a Smart Mask Using Wax Pads
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Collaborative VR Art Experiences
Chanel Presents the A Conversation with the Sun Show
Vacuum-Tracking AR Apps
This App Detects Areas Of the Floor That Were Missed During Vacuuming
AI-Enabled Smart Glasses Demonstrations
Vuzix® Will Lead Interactive Demonstrations at CES 2024
Educational Exploration Binoculars
The Conceptual 'BINO' Mixed Reality Device Works in Many Ways
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Multi-Sensory Sports Commentary Devices
OneCourt Pioneers Accessibility for Sports Fans
Immersive Sports Engagement Solutions
Sportradar Expands Its Partnership with the NBA
Immersive Sports Fan Platforms
Sony's FavoriteSpace™ Caters to the Sports Fan Communities
Spatial Computing Beauty Apps
The Laura Mercier App for Apple Vision Pro is Immersive
Virtual Poolside Shops
The Lacoste Virtual Shop Has an Exclusive Space for Members and NFT Owners
Three-Dimensional Mixed-Reality Displays
Looking Glass Unveils the New 3D Glass Displays
Luxury Spatial Computing Apps
Balenciaga Rolled Out a Storefront App for the Apple Vision Pro
Interactive AR Storefronts
Spotselfie AR Meta Stores Tie Real-World Places to Virtual Storefronts
Metaverse Watch Shops
Casio is Opening a Virtual G-SHOCK STORE in the Metaverse
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Immersive Multimedia Experiences
Sony Pictures' Wonderverse is an Engaging Entertainment Stop
Volumetric Video Creation Tools
Gracia AI Raised $1.2 Million to Bolster its AI Video Tools
Premium-Quality VR Experiences
'Sandbox VR' in Toronto Offers Fully Immersive Journeys through VR
App-Powered Assistive Museum Experiences
The Art Museum of South Texas Partners with ReBokeh
Developer-Targeted AR Glasses
The XREAL Air 2 Ultra Creates Next-Gen Mixed-Reality Experiences
AR-Powered Try-On Rooms
Snapchat Unveils a New AR Locker Room at Selfridges Oxford Street London
Mixed-Reality Wellness Apps
Alo Moves XR Creates Immersive Fitness Experiences on Meta Quest 3
Artful Beauty Metaverses
The Lancôme Happiverse Offers an Immersive Exploration of the Louvre
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Free Outdoor AR Exhibitions
Window Wonderland is Running Until January 31st in the Junction
Immersive VR Thriller Games
PlaySide Studios Announced 'Shattered' Thriller for VR Consoles
Mixed Reality Business Acquisitions
Google is Acquiring a Large Part of HTC's Vive XR Team
AR-Revived Premium Art Projects
Musée de Louvre and Snapchat Presents the Egypt Augmented Project
Scan-to-VR Technologies
Teleport by Varjo Creates Digital Twins for Real-World Locations
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Mixed-Reality Makeup Apps
e.l.f. Cosmetics Launches a New Shopping App for the Apple Vision Pro
Collaborative Streaming Game Experiences
Netflix and Roblox Partnered for a Digital Theme Park
Score-Tracking Esports Applications
The Esports World Cup Now Has a Mobile App for Attendees
Lightweight VR Headsets
The Pimax Dream Air Represents a Notable Advancement in Virtual Reality
Immersive Halloween-Themed VR Experiences
Zero Latency VR Offers Suspenseful 'Halloween Thrills'
Immersive VR Shopping Apps
Mytheresa Worked with Obsess on New Apple Vision Pro App
Virtual Reality Education Products
Meta is Launching a New Quest Product to Enhance Classrooms
AR Music Concerts
The Rolling Stones Bitmoji Show Lens Promotes a New Album
Opera VR Rollercoasters
Europa-Park Debuts Eurosat Coastiality The Phantom of the Opera VR Coaster
AI-Powered Storytelling Travel Apps
Journi is an App for Tour Guides to Share Exciting Narratives
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
VR Physiotherapy Tools
A Team of UniSA Researchers Created Superhero Therapy for Pain Management
VR Cat Experiences
Catting Offers an Interactive Feline Friend in Virtual Reality
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
Spatial Computing Shopping Apps
'Alo Yoga' Debuted a New App for the Apple Vision Pro
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Location-Based Storytelling Apps
Storyrabbit Functions as a Personalized Audio Tour Guide
Immersive Multimodal AI Headsets
The Android XR Supports VR, AR and MR
AR Piano Previews
Roland AR Helps Shoppers Find the Right Piano with Augmented Reality
Immersive Scent-Based Devices
Aromajoin Unveiled Two Immersive Scent Devices for VR Gaming
Spatial Video Exercise Bicycles
LAYER Design & Saga Holographic Create the Dynamic HoloBike
Interactive Fantasy Universe Attractions
VIBRANT Debuts DUNGEONS & DRAGONS: The Immersive Quest
Web3 Fashion Show Initiatives
Runway Magazine Launches Re-Inventing the Runway
AR Fashion Creations
The ETERNITEE AR Platform Enhances Consumer Interaction
Spatial Content Creation Systems
Sony Corporation Boasts an Xr Head-mounted Display & Controllers
Immersive VR Musical Experiences
BLACKPINK is Hosting a VR Concert in Meta's Horizon Worlds App
Social Sports Applications
EA is Launching the EA Sports Social App on Web and Mobile
AI-Powered Adventure Apps
The 'Globe Chaser' App Features Geocaching-Inspired Tours
Immersive Holographic Zoos
Hologram Zoo Lets Visitors Interact with Animals Like Never Before
AI-Powered Employee Training Services
VirtualSpeech Blends Generative AI with VR for Training
AR Watch Try-Ons
Perfect Corp. and TIMEZ Created a Digital Experience for Luxury Watch Shopping
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
AR-Powered Furniture Lenses
Google Search Now Supports AR-Based Ikea Furniture Try Outs
Collaborative VR Experiences
Netflix and Sandbox VR Introduce an Immersive Rebel Moon Experience
Interactive Mixed-Reality Films
What If...?: An Immersive Story is an Apple Vision Pro Exclusive
Virtual Reality Design Apps
'Live Home 3D' from BeLight Software Uses VR for Home Renovations
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Immersive EdTech Platforms
Discovery Education's Sandbox AR Platform Surpassed 1 Million Downloads
Try-On E-Commerce Solutions
Zero10 Launches the New AI-Enabled Try-On Tools for E-Commerce
Augmented Reality Wine Bottles
DeBortoli's AR Sinister Wine Enhances the Consumer Experience
Virtual Reality Treatment Experiences
xydrobe and Dr. Barbara Strum Unveils the Pause Experience
AR Sports Drink Bottles
BODYARMOR's Limited-Edition Collectible Bottles Engage Sports Fans
Musician-Themed Online Games
Fortnite Festival Lets Players Get in on the Concert Action
Metaverse Dating Platforms
RDC 2023 Shared a Vision for the Future of Dating and Roblox
AR Furniture Testing Features
Pinterest Lets Users View Virtual Furniture in their Homes
Virtual Reality Dance Games
Ubisoft Prepares to Launch Just Dance VR: Welcome to Dancity
AI-Generated Elizabethan Experiences
The Museum of Shakespeare Will Recreate 16th Century England
Virtual Reality Gameplay Chairs
The New Roto VR Explorer Chair Rotates with Virtual Movement
Digital Professional VR Headsets
This Office VR Headset Concept by Simon Ljungblahd is Intuitive
Virtual Eyewear Retailer Experiences
Walmart Optical Virtual Try-On is Available Online
VR-Based Pain Solutions
Smileyscope Uses VR to Improve Pediatric Needle Experiences
Mixed-Reality Skateboarding Apps
Skatrix Pro Turns Interior Spaces into Virtual Skate Parks
Immersive Store Screens
Hays Travel Introduces Immersive Technology to Transform Holiday Planning
AR Home Decor Apps
Auki Labs' 'McKenna' Uses Spatial Computing to Simulate Physical Places
Accessible Tourism Applications
Vacayit Incorporates Audio Experiences into Its Platform
Virtual Learning Playgrounds
GlobeKin Offers Real-World Learning Experiences for Children
Mobile Escape Rooms
Phone Escape: Hopeless Takes Mobile Entertainment to New Dimensions
VR Track Racing Games
Micro Machines: Mini Challenge Mayhem Pushes Virtual Cars to the Limits
AR-Enhanced Learning Tools
TutAR Empowers Education with AR-Enabled 3D Teaching Aids for K12
Industry-Leading VR Headsets
HTC is Returning to The VR Industry with a New Gaming Headset
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
VR Horror Hotel Experiences
Dracula's Hotel is an Immersive and Transportive Test of Fear
Mixed Reality Storytelling
Storytelling XR Redefines Real-Time VFX for Content Creators
Basketball League-Inspired Metaverses
The NBPA Metaverse Offers an Immersive Digital Experience
Immersive Rowing Apps
The Aviron App Makes Rowing Accessible to a Wider Audience
Digital Audio-Visual Exhibitions
'Future Shock' by 180 Studios and FACT Magazine is Online
Active Entertainment Systems
Nex Playground Gets People Moving at Home
3D Holographic Game Experiences
VividQ Launched a New Modern Warfare 2 3D Experience
VR-Based Sensory Exhibits
xydrobe and Dr. Barbara Sturm Launch a New Virtual Reality Experience
AR 3D Model Apps
Arrea is an AR app for iPhone That Lets Users Explore Augmented Reality
Virtual DEI Exhibits
DRDA ART's 'New Horizons. Echoes of Unity' Exhibit Features Global Talent
Virtual AR Adventures
Spin Genie Launches 'AR Treasure Quest'
VR-Based First-Person Shooter Games
SGEntertec Debuts the Highly Anticipated Bounty City
Enhanced VR Ecosystems
Valve Launches a New Update to its SteamVR 2.0 Platform
AR-Powered Brand Experiences
Marcolin Debuts an AR Experience for Employees and Customers
Interactive Digital VR Games
Horizon Worlds Launches the New Super Rumble Social VR Game
Reinterpreted Immersive Events
The Wizard of Oz 360 Experience Retells the Classic Tale
AR-Powered Shopping Apps
Walmart Releases a New Augmented Reality Feature for its iOS Application
Versatile Spatial Computers
The Play for Dream MR Was Unveiled at CES 2025 in Las Vegass
Zoo AR Experiences
The Cincinnati Zoo and Discover Crystal River Florida Launch an AR Experience
Virtual Retail Solutions
Simbe's Store Intelligence™ Solutions Provide Results on a Global Scale
Empowering AR Applications
Black Radiance is Unveiling a New Augmented Reality App for Black Women
3D-Rendering VR Apps
Prospect from IrisVR Streamlines Architectural Projects with Virtual Reality
High-Motion VR Action Games
Attack on Titan VR Lets Players Hunt Massive Monsters in the Metaverse
City Exploration Apps
Concrete is a Social Exploration App Inviting Users to Discover Their City
VR Home Design Platforms
Envisioneer Uses VR to Explore and Optimize your Home's Layout
Casual MR Gaming Companies
'MixRift' Raised over $1.6M to Fund its Mixed Reality Game Development
Comprehensive Museum Visitor Apps
The Chester Beatty Museum & accesso Refine Visitor Experiences
Augmented Reality Microscope Prototypes
Google Prototypes an ARM with the Department of Defense
Interactive Travel Showcases
Sseenn.app Creates 3D Globes To Highlight Your Travel Journey
AR-Powered Football Cards
Sorare Launches the AR-Equipped 3D Digital Football Player Cards
VR Trombone Experiences
Trombonest Presents Musical Mixed Reality for Any Skill Level