Mattel Revives a Nostalgic Childhood Toy with a VR Update
Gurveer Brah — August 14, 2015 — Tech
References: view-master & slashgear
Flipping through an old View-Master could occupy hours of time for children in the 90s, but now an updated version is coming for this retro virtual reality toy.
Mattel’s rebooted View-Master still maintains that old chunky, red and white plastic look, but now you can open a latch to reveal a cradle that lets you put in your Android or iPhone device to experience the toy in a completely new way.
The charming, retro virtual reality toy uses object recognition to use a phone's camera to see through the smoked plastic fascia. You just use the toy's image reel and the app recognizes which one is there and transports you to Alcatraz, among other locations. The device uses a 360-degree virtual view to take you to different locations and gives you their history. The view master takes this already established technology a notch up with its entertainment and educational implications.
Mattel’s rebooted View-Master still maintains that old chunky, red and white plastic look, but now you can open a latch to reveal a cradle that lets you put in your Android or iPhone device to experience the toy in a completely new way.
The charming, retro virtual reality toy uses object recognition to use a phone's camera to see through the smoked plastic fascia. You just use the toy's image reel and the app recognizes which one is there and transports you to Alcatraz, among other locations. The device uses a 360-degree virtual view to take you to different locations and gives you their history. The view master takes this already established technology a notch up with its entertainment and educational implications.
Trend Themes
1. Retro Virtual Reality Toys - The resurgence of retro virtual reality toys allows for opportunities to combine nostalgia with cutting-edge technology, sparking innovation for both entertainment and education sectors.
2. Object Recognition Technology - Object recognition technology in toys like the View-Master provides an innovative and engaging means of education and entertainment.
3. 360-degree Virtual View - The use of 360-degree virtual view technology in children's toys offers opportunities for creative and immersive educational experiences.
Industry Implications
1. Toy Industry - The toy industry can innovate by combining nostalgia with modern technology to create new and engaging products for consumers.
2. Entertainment Industry - The entertainment industry can explore the potential of using object recognition technology in immersive and interactive experiences.
3. Education Industry - The education industry can embrace the potential of 360-degree virtual view technology in providing students with immersive and interactive learning experiences.
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