Vintage branding is a great way to differentiate a product from the herd of modern looking and over-the-top packaging found on the shelf. It has a quaint and minimalist appeal that many customers gravitate towards. There are too many branding techniques that focus on trying to be in your face -- sometimes it's good to gently tell customers of your presence.
There is also the fact that this type of branding creates a familiarity with the older generations. For most people, nostalgia is a pleasant thing and capitalizing on this premise can be very advantageous. In addition, younger generations will recognize vintage branding from television and movies set in the past and will get really excited about seeing it in stores or in ads.
45 Examples of Vintage Branding
45
Fresh Vintage Branding
Lucky Layla Farms Packaging Employs an Old Style for New Products
44
Vintage Shaver Branding
Spiff Packaging is 1950s-Designed to Appeal to Timelessly Dapper Gentlemen
43
Elaborate Swing-Type Stoppers
Limon y Sal Packaging Engages with Color and a Complex Tactile Cap
42
Intriguing Icing Attire Branding
These Frosting T-Shirts Sport Sweet Deceptive Packaging
41
Picnic Blanket Branding
Bops Potato Chips Packaging Channels the Fun of al Fresco Eating
40
Personal Botanical Packaging
The 'ilovedust' Team Creates the Ultimate Design for Allotinabox
39
Vibrant Patterned Packaging
Helios and Uniform Creative Vivacious Packaging for Organic Food
38
Vintage Coffee Branding
One Tree Coffee Co Gets a Brand Boost From Boheem
37
Vintage Pop Can Ads
Pepsi and Mountain Dew Bring Back Old Designs and Ingredients
36
Vintage Popsicle Packaging
Bar Gelato Branding Brings Authenticity and Credibility to Iced Snacks
35
Retro Frozen Treat Branding
The Beachy Cream Wrapper Exudes Fun, Nostalgia, and Style
34
Retro California Vino Branding
The Sangwine Packaging Design Celebrates the Sunshine State
33
Ornate Cosmetic Packaging
Daniel Pelavin Crafts Lavish Vintage-Inspire Containers
32
Retro-Modern Beer Packaging
Big Boss Brewing Branding Design by McKinney is a Motley Iconic Mix
31
Retro Chip Branding
Doritos Taco is Released With Packaging from the 1960s
30
Testosterone-Filled Tea
Billy Tea Creates an Unconventionally Masculine Ad Campaign
29
Milk Carton Gardens
Cultivating the Half Pint Garden is as Easy as Drinking Your Daily Calcium
28
Vintage Patterened Vino
Jam Jar Wine Packaging Assumes a Nostalgic and Congenial Image
27
Prohibition-Themed Branding
Mike L Perry Creates Identity for Speakeasy Wine
26
Dairy-Adopted Branding
Creamwheat Packaging Appropriates the Iconic and Nostalgic Milk Carton
25
Pastoral Paradise Branding
Volim Honey Packaging Paints a Picture of its Wholesome Rural Source
24
Retro Pop Packaging
The SANS Natural Diet Soda is All Natural & Brilliantly Branded
23
Cursive Cabernet Branding
Pirie Tasmania Wine Packaging has a Fetching Fluidity
22
Retrofied Chocolate Packaging
Studio AG Wraps Up John and Kira's Sweet Treats
21
Brash Beer Branding
Austin Beerworks is Swathed in Boldly Vibrant Packaging
20
Nostalgic Dessert Merchandizing
Tesco Mr. Nicecream Packaging Entices the Child in Every Consumer
19
Broad Bottom Branding
Beach Bum Sunscreen Packaging Flaunts a Little Fanny for Shelf Appeal
18
Fab Four Packaging
Darrell Bell Pays Homage to The Beatles with His Liverpool Collection of Ales
17
Doodled Dessert Branding
Theo Chocolate Packaging was Designed with Lovely Freehand Labels
16
Delectable Breakfast Branding
Chatterbox Cereal Packaging Serves Up Food for Thought
15
Animated Bottle Branding
Chin8neri Packaging Gives a Vintage Beverage New Flavor
14
50s Bologna Branding
Oscar Mayer Collector's Edition Packaging is a Taste of Scrumptious Nostalgia
13
Whimsical Throwback Branding
The 'Cool Culinaria' Blog Collects Old Diner Graphics
12
Antique Candy Containers
The Vintage Candy Tin by Leone & Amarelli is Super Sweet-Looking
11
Minimalist Bonbon Bars
St Gallen Chocolate Packaging Keeps it Sweet and Simple
10
Bold Floral Branding
Orla Kiely Toiletries Packaging Bears Her Beautiful Geranium Motif
9
Glowing Goddess Branding
Sarah Swanton Creates an Art Nouveau-Inspired Rebranding for Lindt
8
Aquatic Pin-Up Vino Branding
The Fishwives Club Wine Labels are Seductively Strange
7
Retro-Inspired Egg Packaging
Rahal Farms Celebrates Its Chickens with a Cute Carton Design
6
Gold Geometric Packaging
The Hilliard's Beer Can by Mint Agency is Refreshing
5
Pinup-Branded Java
The Goshen Coffee Company Shows Retro Nautical Packaging
4
Retro Dairy Pot Branding
Tesco Cream Takes Style Cues From Vintage Milk Bottles
3
Apothecary Beauty Branding
Antique Bottles Inspire Packaging for Benefit Cosmetics b.right! Line
2
Discrete Drinking Sets
The Speakeasy Prohibition Preparedness Kit Will Keep Your Hooch Hidden
1
Perplexing Polygonal Typeface Packaging
Cuboid Takes Consumers Back in Time with Retro Fonts
Related Ideas
Nostalgic Gaming Timepieces
The Retro Gaming Watch Brings Gameplay to the Wrist
Limited Heritage-Honoring Apparel
UNIQLO Presented the Unique Clothing Warehouse Collection
Brand-Honoring Staple Bold Footwear
Dr. Martens' 14XX Blends New and Retro Brand Themes
Vintage-Inspired Dynamic Eyewear
Bru Eyewear Celebrates Elegance Through the Decades
Vintage-Inspired Elevated Accessories
Every Other Thursday Unveils a Range of Accessories
Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Vibrant Summer Packaging Designs
Yeo's First Harvest Green Tea is Reimagined into 'Brattea'
Minimalist Leather Bags
The Jacket Maker’s Vintage Leather Bag Collection is Timeless
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Reinvigorated 90s Fashion
The Old Navy '94 Reissue Collection Revives Nostalgic Style
Brand Heritage Watch Collections
GUESS Celebrates with the Launch of Four Iconic Watches
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Seltzer-Inspired Fashion Collections
1987label and Truly Hard Seltzer Have Joined Forces
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Adventurously Reimagined Logo Designs
Mountain Dew Unveils a Vibrantly Verdant New Look
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Sculptural Tequila Bottle Designs
Música Tequila Has Swiftly Garnered Acclaim for Its Quality
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Bookshelf Board Games
These Classic Board Games are Disguised as Vintage Books
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Recycled Private Label Packaging
ALDI Introduced Recycled Plastic Bottles for Water and Soda
Vintage-Inspired Racecar Apparel
Levi’s x McLaren Partner for a Second Exclusive Capsule
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Remixed Monogrammed Collections
The LV Remix Collection Celebrates Heritage While Looking Ahead
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Redesigned Bold Beer Brands
Peroni Received a New Packaging Design from Smith Lumen
Mexican Tequila Brands
LALO is Launching a National See New Campaign
Refreshed Chocolate Bar Logos
Sterling Brands Redesigned its Kit Kat Logo to be Thicker
Retro Video Game Stores
Gamestop is Opening 'Retro' Locations to Sell Used Games
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Artist Painting-Adorned Bottles
An Absolut Vodka Bottle is Adorned by an Andy Warhol Painting
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Nostalgic Television Channels
PBS Retro is a Vintage Television Channel Remembering the Past
Abstract Artwork Champagne Branding
Dom Pérignon and Jean-Michel Basquiat Partnered for Packaging
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Sparkling Water Anniversary Packaging
S.Pellegrino and Future Brand Created a New Glass Bottle
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Timeless Boot Designs
Brandle Emerges as a Symbol of Pacific Northwest Craftsmanship
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Beer-Branded Disposable Cameras
The Retrospekt x PBR Single-Use 35mm Film Camera is Nostalgic
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Brand Identity
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Vacation-Inspired Clothing Lines
Saint Holiday Emphasizes Sustainability & Ethical Manufacturing
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Nostalgic Game-Inspired Wine Bottles
Finca de la Rica Features Interactive Wine Labels
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Ultra-Elegant Tequila Branding
Volcan X.A Presents a Meticulously Crafted Tequila Blend
Revamped Museum Brand Identities
The Brooklyn Museum Has Updated Its Branding Aesthetic
Timeless Clothing Collections
The Burberry Classics Collection Has Recently Been Updated
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Heritage-Driven Bread Branding
The Gonnella Baking Company Has Modernized its Legacy Profile
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Commemorative Apparel Lines
The Lee Valley 45th Anniversary Range Features Exclusive Merchandise
Retro-Inspired T-Shirt Capsules
YoungLA Embodies the 70s with Vintage Colored Tees
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Mountain-Inspired Soda Rebrandings
Mountain Dew Gets a New Visual Identity in a Timeless Look
Whiskey-Branded Football Tracksuits
The Jameson x Admiral Tracksuit is Retro-Inspired
Handpicked Vintage Collections
Thrift+ Launchers a New Partnership to Source Vintage Fashion
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Specialty Cheese Campaigns
Alouette Unveiled its Creative 'Flavor That Sings' Campaign
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Vibrant Nostalgic Boxed Wine
Gonzo Vino Bridges the Gap Between Eco-consciousness & Quality Wine
Retro-Inspired Beer Cans
Premium Lager by Bellwoods Brewery is Vibrant and Nostalgic
Vintage Sportswear Capsules
adidas and MLS Take Inspiration from Retro Soccer Aesthetics
Heritage-Inspired Sophisticated Whisky Packaging
The Glendronach Distiller Highlights Its Elegance
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Treasure Box-Inspired Wellness Packaging
NATPAT Recently Unveiled Redesigned Retail Packaging
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Bottled Milkshake Mixes
Crusha's Refreshed Identity Appeals to a New Generation
Rolling Paper Apparel Collections
The Zig-Zag Vintage Collection Pays Homage to the Brand's Legacy
Nostalgic Lip Balm Collections
Camp Burt Introduces its '84 Summer Merch Collection
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Luxurious Next-Gen Cognacs
Martingale Cognac Speaks to a Different Generation of Cognac Drinkers
Vintage-Style Candy Branding
Cadbury Yours for 200 Years Packaging Marks the Brand's Anniversary
Multi-Generation Footwear Campaigns
Red Wing Heritage's Will Your Wings Stitches Wills Into Boots
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Functional Vintage-Inspired Bag Collections
JanSport Presents the 'Retro Series'
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Refreshed Natural Alcoholic Beverages
101 Cider House Marks Its Anniversary with a Rebranding
Redesigned Sparkling Water Collaborations
Perrier's Bottle Design Was Updated for Its Anniversary
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
Affordable Personalized Bourbons
J. Mattingly 1845 Distillery Appeals to Bourbon Enthusiasts
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
Heritage Varsity Jackets
FJackets Offers a Variety of Varsity Jackets for All
Contemporary Whisky Rebrands
The GlenAllachie Redefines its Core Whisky Range
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Refreshing Cherry Beer Labels
Matilda Bay Brewery Debuts New Packaging for Tainted Love Beer
Retro Dairy-Free Cheeses
The 80s and 90s Inspired RADD Foods' Refreshed Brand Identity
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Retro Phone-Inspired Label Makers
102 Design Lab Presents the Vintage Phone Labeling Machine
Nostalgic Coffee Shop Apparel
A Nostalgic Merch Collection is Coming to Tim Hortons' TimShop.ca
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
Mobile Radio Players
Retro Radio is a Stylish, User-Friendly Radio Player with Vintage Design
Artsy Painting-Inspired Bottles
Absolut Introduces the Andy Warhol-Inspired 'blue' Bottle
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Nostalgia-Branded Cannabis Products
HIGH 90'S is California's Premier Cannabis Brand
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Celebrative Skincare Packaging
Oxy Acne Care Brand Boasts Neon Design for its 50th Anniversary
Italian Artful Brand Refreshes
Iittala Refreshes its Brand as an Opus for the Glassmaking Brand
Sophisticated Supermarket Sub-Brands
Asda Unveils its 'Exceptional' Brand for High-End Shoppers
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Curated Vintage Decor Retailers
Vintage Beyond is Toronto's Newest Preloved Design Destination
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Outlined Stainless Steel Bottles
Quan Yuan Designs the Cool Line Liquor Bottle Series
Brand Identity Generators
The Branding Archetypes Generator Helps You Refine Your Brand
Revamped Honey-Focused Brands
Honibe® Announces a New Brand Revamp for its Product Portfolio
Quirkily Branded Beers
Eastern Brewing's 'Brand New Lager' is a Self-Explanatory Beverage
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Digital Diversified Beverage Programs
Diverse Powered Brands Provides Online Operations Solutions
Re-Designed Family-Owned Olive Oils
Itxart Olive Oil Tells a Story Through Its Packaging
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands
Versatile Modern Appliance Capsules
Monogram Unveils Three New Appliance Collections
Simplified Fastener Packs
VELCRO Brand's Color-Coded Packaging Inspires & Speeds Up Shopping
Bourbon-Inspired Capsule Collections
Wrangler and Buffalo Trace Craft Smooth & Stylish New Capsule