Mike L Perry Creates Identity for Speakeasy Wine
Jamie Danielle Munro — April 30, 2012 — Marketing
References: blog.popflys & lovelypackage
Mike L Perry was given a name and a product, and came up with an entire identity for a fictional wine titled Speakeasy. The result is enticing and clever, as his branding evokes a strong sense of nostalgia for the early 1900s.
Perry came up with the idea to attach two faces to the brand: a couple of cops that don't abide completely by the law. This attachment automatically gives the Speakeasy design an edge and association with a time when alcohol was scarce, and also in high demand. The illustrations are also done in a nostalgic manner, with dark shading and black bars across the eyes to keep their identity unknown.
Hopefully the wine tastes as good as the great branding done by Perry.
Perry came up with the idea to attach two faces to the brand: a couple of cops that don't abide completely by the law. This attachment automatically gives the Speakeasy design an edge and association with a time when alcohol was scarce, and also in high demand. The illustrations are also done in a nostalgic manner, with dark shading and black bars across the eyes to keep their identity unknown.
Hopefully the wine tastes as good as the great branding done by Perry.
Trend Themes
1. Nostalgia-driven Branding - Leverage nostalgia to create branding that evokes a strong emotional connection with consumers.
2. Storytelling Through Design - Create a compelling brand identity by weaving a narrative into the design elements.
3. Character-driven Marketing - Developing characters as brand ambassadors adds depth and intrigue to the overall brand experience.
Industry Implications
1. Wine Industry - Opportunity to differentiate wines through unique branding strategies and storytelling.
2. Beverage Packaging - Incorporate nostalgia and character-driven designs in beverage packaging to differentiate products.
3. Marketing and Advertising - Explore new ways of using storytelling and character development to create engaging marketing campaigns.
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