From hyper-realistic set recreations to movie-inspired ride-sharing promotions, there are plenty of innovative film and TV activations that highlight how experiential marketing is a useful and important tool for media marketers.
In order to celebrate the opening of the Diagon Alley attraction at NBC Universal Orlando, the brand hosted an immersive brand activation inside London's King's Cross Station. The laid back event engaged passersby with a Diagon Alley-inspired photobooth and offered consumers information on planning a trip to the park.
Hosted at South by Southwest 2016, an elaborate marketing experience inspired by the Coney Island story world of television series Mr Robot got attendees excited ahead of the show's upcoming second season debut. The interactive event included a 100-foot ferris wheel inspired by the Wonder Wheel at Coney Island and a replica of the show's F Society hacker den.
18 Film & TV Activations
From Movie-Inspired Pizza Deliveries to Wizardly Brand Activations:
Rebecca Byers — Mar 17, 2016 — Marketing
18
Mythic Dragon Easter Eggs
This Game of Thrones-Inspired Chocolate Egg by Melt is in London
17
Fantasy Series Snow Murals
Artist Simon Beck Made a Game of Thrones Snow Mural for Sky Atlantic
16
Robotic Dating App Stunts
This SXSW Tinder Marketing Stunt Used a Hot Robot to Promote Ex Machina
15
Wizardly Brand Activations
This Diagon Alley Event Took Place at London's King's Cross Station
14
90s Game Show Recreations
The London Crystal Maze Event Promotes Freixenet Sparkling Wine
13
Movie Motel Recreations
Attendees Will Be Able to Visit A&E's Bates Motel at SXSW 2015
12
Immersive Brand Attractions
This Mattel Experience Brings TV Characters to Life in Liverpool
11
Comic Hero Tattoo Parlors
SXSW 2016 is Hosting a Harley Quinn Tattoo Parlor for Visitors
10
Sitcom-Themed Pop-Ups
This Seinfeld Pop-Up Bar is Set to Open in Toronto This Summer
9
Superhero Ramen Eateries
Ippudo Celebrates Marvel Heroes with a Themed Pop-Up Restaurant Location
8
Recreated Movie Restaurants
This Hot Dog Stand Transformed into 'McDowell's from Coming to America
7
Haunting Television Marketing
A New Series Entices Audiences with Its Persona Synthetics Branding
6
Cinematic Cafe Pop-Ups
Australia Will Have a Central Perk Coffee House from the Set of Friends
5
Cinematic Beauty Pop-Ups
The New Kiehl's Pop-Up Celebrates the Premier of Zoolander 2
4
Galactic Marketing Events
This Campaign Lined Up 500 Stormtroopers on the Great Wall of China
3
Television-Inspired Carnival Stunts
The Mr Robot SXSW Pop-Up Featured a 100-Foot Ferris Wheel
2
Movie-Inspired Pizza Deliveries
Uber Celebrated Home Alone's Birthday by Delivering 'Nero's Pizza'
1
Sci-Fi Surfing Stunts
These Surfers in Stormtrooper Suits Draw Attention to Movie Locations
Related Ideas
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
Experimental Film Motels
The Mountain Dew Borderlands Motel Brings the Video Game to Life
Technology-Driven Retail Spaces
ARK Visual Unveils Future Stores as an Immersive Retail Identity
Branded AI-Generated Short Films
KFC Philippines Captures Attention with AI-Generated Films
Themed Celebrity Activations
Sheraton Centre Toronto will Host Numerous Taylor Swift Experiences
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Cinematic Holiday Retail Pop-Ups
Bloomingdale's Announced a 'Wicked Good Holiday' Campaign
Cinematic Colosseum Experiences
PEPSI x Regal Celebrate Gladiator II with the 'Pepsi COLAsseum'
AI-Generated Real-World Transformations
AI-Artist Who Gives a Unique Design to Real Objects
College-Targeted Food Pop-Ups
Uber Hosts 'The One Shop' Across University Campuses
Unique TV Series Pop-Ups
Lillet x Emily in Paris Presents the Café de Lillet Experience in NYC
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
AI-Powered Bakery Pop-Ups
The Betty Crocker Dream Bake Studio Beats "Baker's Block" with AI
Cinema-Inspired Hotel Packages
The St. Regis Hotel Boasts the Cinematic Experience Room Package
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Promotional Metaverse Experiences
Warner Bros. Debuts [Beetlejuice] Escape the Afterlife on Roblox
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Fruit-Stand-Inspired Vodka Pop-Ups
Kylie Jenner’s Canned Vodka Soda will Host an Event in NYC
AR Restaurant Packaging
White Castle Launches a New Augmented Borderland Experience
Icon-Led Travel Experiences
Airbnb Icons Offers Experiences Hosted by Icons in Music, Film, & More
Exaggerated Holiday Displays
Nordstrom NYC's 'Wonder All the Way' Campaign is Larger-Than-Life
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Luxe Pop-Up Experiences
Victoria Beckham Beauty Hosts an 8-Day Pop-Up for New Fragrance Launch
Film-Inspired Cocktail Experiences
Absolut Vodka Hosted a Wicked Cocktail Event in NYC
Edgy Futuristic Activations
The Oakley Exoplanetary Bunker in Paris is Otherworldly
Entertainment Industry Expansions
Starbucks Enters the Entertainment Industry as Starbucks Studio
Amalfi Coast-Inspired Pop-Ups
e.l.f. Cosmetics Hosted a Beach Club Activation in Brooklyn
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Experiential Chocolate Events
Ghirardelli's Sampling Experience in Toronto Offers Indulgent Treats
Nostalgic Light Installations
Toronto's Illuminarium is Launching 'LITE-BRITE: Worlds of Wonder'
Film-Inspired Whimsical Rental Homes
Airbnb Adds the Latest Addition to its Icons Program
Immersive Multimedia Experiences
Sony Pictures' Wonderverse is an Engaging Entertainment Stop
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Immersive Entertainment Venues
Netflix Houses Feature Eateries, Experiential Activities & More
Premium-Quality VR Experiences
'Sandbox VR' in Toronto Offers Fully Immersive Journeys through VR
Live Shopping Flagships
Outlandish's Santa Monica Location Supports Live Social Media Shopping
Street Art Metaverses
LG OLED & Shepard Fairey Teamed up for a Frieze Los Angeles Exhibition
Customer-Driven Holiday Campaigns
Amazon's Holiday Campaign is Inspired by 5-Star Reviews
Virtual AI Snow Globes
Coca-Cola Unveils a Festive AI Campaign at its Piccadilly Lights Residency
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Family-Friendly Interactive Museums
LEGO's Superpower Studios is Devoted to Hands-On Play
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Pizza-Themed Spas
Channel 4 and Domino's Pizza Dreamed Up a World-First Spa Experience
Immersive Scotch Whisky Journeys
The Macallan Celebrated 200 Years with a Multisensory Experience
Collaborative Streaming Game Experiences
Netflix and Roblox Partnered for a Digital Theme Park
Industrial Design Exhibits
Design Burger Hosted a 'Design Dialogues Exhibit' in London
Vintage Camera Experiences
Nikon’s Vintage Pop-Up Diner Teases the Past at Yorkdale Mall
Alcohol-Centric Pop-Ups
Maker’s Mark Bourbon Hosts an Immersive Holiday Experience
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Culinary Pop-Up Experiences
The RC Show's Pop-Up Experience is an Adventure for the Taste Buds
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
Gameshow-Style Pop-Ups
The Jo Malone Christmas Special Attracts Visitors with a Prize Wheel
College-Inspired Haircare Pop-Ups
Monday Haircare Hosted an Interactive Pink Truck
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Hyper-Targeted Shoppable Posters
Glossier and Shop Launched Posters with Geo-Gated Location Tech
Record-Breaking Rental Pop-Ups
P2P Rental Platform By Rotation Has a Five-Storey Space in London
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Discerning Drinker Pop-Ups
Fentimans' Pop-Up Inspires People to Choose More Interesting Beverages
Soccer-Themed Fragrance Pop-Ups
Hugo Boss Presents an Immersive Activation in Brazil and Argentina
Shoppable Travel Storefronts
Expedia Travel Shops Make It Easy to Book Recommended Getaways
Creator-Friendly Initiatives
Patreon Lights Up Times Square with Creator-Centric Billboard
Iconic Vacation Itineraries
Intrepid Travel Launches Epic Vacays Inspired by Blockbuster Films
Transportive Italian Pop-Ups
House of Peroni Nastro Azzurro Hosts an Immersive Event at TIFF 2024
Celebratory Musical Snack Campaigns
This Butterkist Wicked Promotion Celebrates the Upcoming Movie
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Whimsical World-Inspired Collections
MINISO and Warner Bros Present a Harry Potter Collection
Sporty Ice Cream-Themed Activations
The Häagen-Dazs Flavour Club is Coming to the UK
Festive Bourbon Pop-Ups
The Winter Wheat Wonderland Brings a Taste of Kentucky to NYC
Superhero-Themed AR Sodas Cans
Coca-Cola's Marvel Universe Packaging Boasts Immersive Features
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Interactive Mixed-Reality Films
What If...?: An Immersive Story is an Apple Vision Pro Exclusive
Co-Branded Drink Activations
The Cawston Press Frozen Fruit Waters Mobile Celebrates Inside Out 2
Streaming Service Installations
Hulu Returns to Comic-Con San Diego with its Animayhem Activation
Hollywood Couple Travel Campaigns
Experience Abu Dhabi Debuts a Cinematic Campaign
Film Festival Retail Events
The TIFF Pop-Up Shop Features Exclusive 2024 Merch and Apparel
Experiential Giveaway Pop-Ups
The Moment Shop Helps AIR MILES Members Bring Experiences to Life
Customer-Exclusive Brand Trips
Cocokind is Hosting a Customer Brand Trip to Napa Valley in 2025
Movie Ticketing Company Relaunches
MoviePass Launches 'Dream Bigger' Campaign
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Intimate Customized Denim Events
Mars the Label Brings its Friends with Mars Event to London
Streaming Series Pizza Partnerships
Domino’s and Netflix Teamed Up to Celebrate Squid Game
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Streaming Platform Dining Experiences
KTV's U Presents a TV Dinner Pop-Up Event
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Caribbean Cultural Celebrations
Carnival Oasis 2024 Transforms Toronto into a Caribbean Haven
Interactive App-Themed Game Maps
Twitch Unveiled 'The Glitch' Brand Map in Fortnite for Twitchcon
Racing Motif Pop-Ups
Mytheresa x Flamingo Estate Transform an Auto Shop for a Unique Experience
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Football-Themed Pizza Promotions
Little Caesars & NFL Debut HOT-N-READY Giveaways & Getaways
Immersive Garden Bar Experiences
BLOOM Explores America's First Botanical Garden in NYC
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Dynamic Immersive Play Museums
LEGO Group Presents the Superhero Studios Initiative in Paris
Filmmaker-Inspired Pop-Ups
Montblanc Debuts Los Angeles Pop-Up Inspired by Wes Anderson Aesthetics
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Immersive Gaming Activations
The Samsung Odyssey Gaming Booth Launches at Toronto's Union Station
Performance-Driven Designer Experiences
Hermès Hosts the Cinematic 'On The Wings Of Hermes' Event
Crafted Holiday Activations
Loews Hotels & Co will Offer Festive Pop-Ups and Seasonal Sips
Next-Generation Mall Campaigns
Simon's Meet Me @themall Targets Gen Z Shoppers
Botanical Bodycare Pop-Ups
Lush Turned a Store into a Secret Garden Pop-Up for a Special Collab
Miami-Themed Anniversary Celebrations
Alchemysts Inc. Recently Marked Its Five-Year Milestone
TV Game-Inspired Pizza Campaigns
Netflix and Domino's Join on Emergency Pizza Campaigns
Modern Health-Conscious Product Deevlopment
Hain Celestial Opened Its Innovation Experience Center
Immersive Soccer Player Experiences
The Messi Experience Lets Visitors Interact Through AI
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Tech-Focused Delivery Expansions
Best Buy is Now Allowing Scheduled Deliveries in Some U.S. States
Gridded Immersive Retail Experiences
Studio Lotus Designs the New Ekaya Banaras Retail
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Mobile Collagen-Branded Trucks
Revive Collagen Boosts Engagement with Branded Mobile Truck
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Advanced Retail Campaign Kiosks
Freeosk and Place Exchange Partnered for Integrated Campaigns
Whimsical Chocolate-Inspired Experiences
Hershey's Chocolate World is Rolling Out Summer Offerings
Reinterpreted Immersive Events
The Wizard of Oz 360 Experience Retells the Classic Tale
Whimsical Magic-Themed Parks
Universal Studios Introduces the Ministry of Magic World
TV Personality-Backed Promotions
Dominos Taps Simon Cowell for its New Marketing Campaign
Light Garden Installations
Imaginarium360 is an Immersive Walkthrough Garden Event
Design Service Launch Exhibitions
The Public Records Exhibition Marks a New Design Service
Pizza Brand-Initiated Fundraising Campaigns
&pizza Partners with SMYAL for Pride Month
Unique Urban Event Hires
London is Renting Tube Stations, Cable Cars, and Piers for Private Hire