This Game of Thrones-Inspired Chocolate Egg by Melt is in London
Rebecca Byers — March 8, 2016 — Lifestyle
References: eventmagazine
This mythical dragon Easter egg has been produced by artisan chocolatier Melt, who will reveal it in a special ceremony at London's Selfridges on Oxford Street. The experiential event will take place on Saturday, March 12, 2016, and will include opportunities for guests to take a selfie with the over-sized dragon egg, which measures an impressive 55-centimeters tall and weighs 15-kilograms.
The event will allow Game of Thrones fans to watch as the Melt team assembles and puts the final touches on the chocolate dragon's egg, which has taken over 25-hours to create thus far. The assembly of the dragon Easter egg at Selfridges is expected to take 2-hours, while the final product will be on display until 4PM that day.
The unique holiday event is sure to generate even more buzz around the cult television series, which is set to debut its sixth season this year.
The event will allow Game of Thrones fans to watch as the Melt team assembles and puts the final touches on the chocolate dragon's egg, which has taken over 25-hours to create thus far. The assembly of the dragon Easter egg at Selfridges is expected to take 2-hours, while the final product will be on display until 4PM that day.
The unique holiday event is sure to generate even more buzz around the cult television series, which is set to debut its sixth season this year.
Trend Themes
1. Mythical Easter Eggs - There is an opportunity for chocolatiers to create mythical or fantasy-inspired Easter eggs, to tap into the fanbase of various fandoms.
2. Experiential Marketing - Hosting experiential events allows fans to engage with brands and products, and provides opportunities for photo-sharing on social media.
3. Seasonal Limited Editions - Creating limited edition, holiday-specific products such as this Mythic Dragon Easter Egg, can help drive sales and generate buzz for a brand.
Industry Implications
1. Artisanal Chocolatiers - Artisan chocolatiers can create unique, specialized products that cater to trendy fandoms.
2. Retail - Hosting on-site events within retail spaces can increase foot traffic and drive revenue.
3. Film and TV Merchandise - Creating novelty products based on popular media franchises can drive sales and generate engagement from fandoms.
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